#early-adoption

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Marketing
fromMarTech
1 week ago

The case for and against CTV in 2026 B2B marketing budgets | MarTech

CTV can be a strategic B2B marketing investment in 2026 when used to build upper-funnel awareness, hedge against rising CPAs, and exploit low competition.
Relationships
fromMedium
7 months ago

Why we get hooked: The invisible threads behind product loyalty

Loyalty to a product often arises from its effectiveness and the emotional connections it creates.
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