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E-Commerce
fromAdExchanger
2 weeks ago

AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions | AdExchanger

AppLovin reported strong revenue and profit growth but its stock fell sharply amid investor skepticism, short-seller attacks, and uncertainty about its ecommerce ad business.
Marketing tech
fromwww.socialmediatoday.com
4 months ago

TikTok Adds Assistance for Shopping Ads in Partner Program

TikTok added a Shop Ads category to its Marketing Partner program to support TikTok Shop integrations, GMV Max campaigns, catalog sync, inventory management and optimization.
E-Commerce
fromPractical Ecommerce
5 months ago

Google-Criteo Deal Unlocks Retail Media

Google will enable agencies and advertisers to access prime retail media placements on over 200 retailers by integrating Search Ads 360 with Criteo's retailer network.
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