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Marketing tech
fromwww.socialmediatoday.com
1 week ago

TikTok Adds Assistance for Shopping Ads in Partner Program

TikTok added a Shop Ads category to its Marketing Partner program to support TikTok Shop integrations, GMV Max campaigns, catalog sync, inventory management and optimization.
Marketing tech
fromBusiness Insider
1 month ago

TikTok Shop is making advertisers give AI more control - whether they like it or not

TikTok requires TikTok Shop advertisers to use GMV Max AI tool starting September 1, shifting ad control from marketers to TikTok's algorithm.
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