#embedded-finance

#embedded-finance

Embedded finance connects brands with consumer financial behaviors, enhancing engagement.

Payments serve as the primary entry point for brands into embedded finance due to technology availability and profit potential.

B2B embedded payments are growing but face challenges, unlike the smoother B2C processes.

Setting clear client expectations is essential for successful digitization of B2B transactions.

Finally's funding demonstrates strong investor confidence in SMB-focused fintech solutions.

M&A activity highlight's the evolving landscape of fintech companies.

Tearsheet's TBBT Awards recognize outstanding innovations in banking and embedded finance, highlighting the industry's movers and shakers.

The fintech industry is increasingly focusing on the tax sector, evolving services to meet complex regulatory needs and client preferences.

70% of consumers expect a significant portion of financial services to be offered through non-financial platforms, indicating a shift in the market.

Argentinian payments infrastructure startup Pomelo has raised $40 million in a Series B funding round.

Pomelo offers virtual accounts, prepaid and credit cards to fintechs and embedded finance players via compliant onboarding processes.

Fintechs struggle with tax integration due to complex regulations, while some, like april, succeed by developing in-house solutions for embedded tax services.