#emotional-design

#emotional-design

If you haven't seen them yet, OpenAI's launched new ad campaign of short 30 seconds videos that embed AI into an idealised, warmly analog, version of the past. They're quite visually pleasing, to be honest, with a slight VHS grain and muted colours, and depict very relatable everyday scenarios like wanting to impress a girl or getting fitter. They lean hard on 80s soundtracks and cheesy movie vibes.

Most bottles, cups, glasses, or mugs have a tendency to leave a ring of water/liquid condensate if kept on a surface. It's why we use coasters or table mats, so these rings don't destroy our furniture or leave stains. Except, Michiru's bottle was designed to make those 'stains' desirable. Unlike most bottles that leave rings of water or florets (especially the carbonated bottles), Michiru's Pet Paw Bottle leaves pawprints.

Oki Hiroyuki + 29 Lead Team: Tran Thien Sinh Design Team: Nguyen Thuy Thien An Technical Team: Tran Thien Khien Architecture Offices: Myan Architects Landscape Architecture: Myan Architects Interior Design: Weedkend Decor

The shift from performance to presence is a design challenge, and solving it will be key to building emotional trust with AI. This means designing intuitive interfaces that interpret emotional cues.

The "Hug Me" Chair embodies three decades of Steel-Land’s journey, transforming resilient storytelling into design, while inviting emotional and physical comfort through its embrace-like form.