Publicis Groupe acquires influencer-marketing giant Influential
Publicis Groupe acquires Influential, the largest influencer marketing company, for $500 million, aiming to leverage Epsilon's consumer insights for effective influencer connections.
How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot
Epsilon's integration into Publicis Groupe's strategy has significantly driven stock growth and positioned them ahead of rivals in data capabilities.
Executive Moves Hint at Big Plans for Publicis Connected Media
Publicis Groupe seeks to unify client and consumer media touchpoints through its Connected Media unit and Epsilon's technology.
Publicis leads the big six (for now). Here's how it managed to defy holdco malaise
Publicis Groupe has achieved strong financial performance with 6.3% organic revenue growth, while its competitors like WPP have struggled with only 0.9% net revenue growth.
Publicis's success can be attributed to the strength of its media businesses, data specialist Epsilon, and its creative agencies, as well as growth in all geographic areas.
Publicis Groupe acquires influencer-marketing giant Influential
Publicis Groupe acquires Influential, the largest influencer marketing company, for $500 million, aiming to leverage Epsilon's consumer insights for effective influencer connections.
How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot
Epsilon's integration into Publicis Groupe's strategy has significantly driven stock growth and positioned them ahead of rivals in data capabilities.
Executive Moves Hint at Big Plans for Publicis Connected Media
Publicis Groupe seeks to unify client and consumer media touchpoints through its Connected Media unit and Epsilon's technology.
Publicis leads the big six (for now). Here's how it managed to defy holdco malaise
Publicis Groupe has achieved strong financial performance with 6.3% organic revenue growth, while its competitors like WPP have struggled with only 0.9% net revenue growth.
Publicis's success can be attributed to the strength of its media businesses, data specialist Epsilon, and its creative agencies, as well as growth in all geographic areas.