#retail-media

#retail-media

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.

Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

Retailers can significantly boost revenue by optimizing sponsored product placements based on consumer behavior and strategic ad positioning.

Retail media is evolving, but standardization may risk losing its unique power.

The shift to 'commerce media' could broaden its application but has caveats.

Amazon controls nearly 75% of retail media ad spend but is now offering its advertising technology to other retailers, potentially shaking up the market.

Retail media advertising costs are stabilizing after inflation, providing new growth opportunities in the sector.

Amazon's Retail Ad Service enables retailers to manage their own ad campaigns using Amazon's technology.

This service may disrupt third-party ad tech vendors in the retail media space.

The solution simplifies the complexities of online advertising for retailers.

Amazon and Walmart dominate retail media spending, holding 85% of the market, while smaller networks aim to capture a share through innovation.

Global ad spending may exceed $1 trillion in 2023, representing a major milestone for the marketing industry.

Ferrero's 'change by preserving' philosophy promotes innovation while honoring fundamental brand values.

Collaboration across teams and agencies is essential for success in retail media marketing.

Diverse career paths lead to stronger leadership and integrated marketing approaches.

Kristi Argyilan has been appointed as global head of Uber Advertising to enhance ad products and attract non-endemic advertisers.

The winners exemplify creativity and collaboration in marketing, setting a new standard through innovative campaigns.

Marketers can significantly boost ROAS through self-service ad management and understanding consumer research behaviors.

Walmart is becoming a major competitor in retail media, strengthening its position against Amazon.

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.

In 2025, brands must embrace personalized marketing strategies that respect consumer privacy while leveraging data and technology for successful advertising.

Home Depot's advertising network, Orange Apron Media, focuses on enhancing supplier experiences alongside customer interactions.

Brands are successfully integrating traditional shopper marketing with digital capabilities to enhance retail media effectiveness.

Adform appoints Jens Bargmann as VP of Retail Media, positioning itself as a leader in a rapidly growing sector.

Best Buy launches Social+, extending retail media campaigns to Meta's social platforms using first-party data.

Performance-driven media investments are crucial for marketers given macroeconomic conditions.

Awareness and sales lift are top KPIs for brands heading into 2025.

Category management is crucial in today's omnichannel landscape.

Search rankings are now as important as physical shelf placements.

Cross-channel coordination ensures sales success across platforms.

Data-driven decision making and agility are key for brand success.

Brands are adjusting budget allocations to integrate retail and brand media effectively.

Current measurement techniques are inadequate; strategic metrics include CLV and brand lift.

The effectiveness of retail media relies on creative maturity and platform differentiation.

In-store retail media is transforming the shopping experience without disrupting consumer behavior.

Balancing consumer engagement and shopping experience is vital in retail innovations.

68% of US internet users find marketing with local messaging from national brands more relevant.

Only 26% of marketers prioritize local advertising despite its effectiveness.

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.

Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.

Kevel and Vantage partnership enables retailers to easily manage advertising operations, enhance ad personalisation, and drive revenue growth.

Kevel acquires Nexta to enhance its retail media technology and streamline ad management.

Retail media platforms are enhancing their services to better support advertisers' measurement of ad performance across channels.

Retail media platforms are enhancing measurement solutions for advertisers, indicating a trend towards better performance transparency and standardization amidst a fragmented landscape.

IPG's acquisition of Intelligence Node enhances its capabilities in retail media and commerce through real-time analytics on product availability and pricing.

WHSmith is launching a retail media network to capitalize on captive audiences in U.S. airports, combining digital and in-store advertising.

The Trade Desk's strong Q3 results show resilience in the AdTech market while focusing on transparency and innovation against industry giants like Google.

Michael Komasinski becomes Criteo's CEO on Feb. 15, succeeding Megan Clarken amidst a booming retail adtech landscape.

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

Retail media technology transforms brand engagement with personalization, addressing consumer expectations with targeted content.

Retail media is becoming crowded, but most companies lack the scale and data to compete effectively with giants like Google and Meta.

AppLovin is entering ecommerce, acknowledging that it will take time to reflect seasonal patterns but is fully committed to scaling quickly.