#retail-media
#retail-media

Retail media is evolving into a creative space for brands, allowing for increased experimentation and innovation beyond mere transactional advertising.

Marketing tech

fromExchangewire

1 month ago

Taptap Digital Launches Total Retail to Connect Brand Advertising to Retail Media

Taptap Digital's Total Retail solution enhances FMCG marketing by integrating location intelligence for improved retail outcomes.

Marketing tech

fromAdweek

1 month ago

Unilever's Data-Driven, Social-First Future With Ryu Yokoi

CPG marketing is rapidly evolving due to AI advancements, retail media strategies, and heightened consumer expectations.

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.

fromC-Store Dive

1 month ago

Marketing tech

Immersive aisles: How digital signage is reinventing the in-store experience

Marketing tech

fromThe Drum

2 months ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.

fromC-Store Dive

1 month ago

Marketing tech

Immersive aisles: How digital signage is reinventing the in-store experience

more#consumer-engagement

#ad-tech

fromDigiday

1 month ago

Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromExchangewire

1 month ago

Marketing tech

ATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.com

fromwww.exchangewire.com

1 month ago

Marketing tech

ATS Singapore 2025: A First Glance at This Year's Topics

fromExchangewire

1 month ago

Marketing tech

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

fromDigiday

1 month ago

Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromExchangewire

1 month ago

Marketing tech

ATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.com

fromwww.exchangewire.com

1 month ago

Marketing tech

ATS Singapore 2025: A First Glance at This Year's Topics

fromExchangewire

1 month ago

Marketing tech

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.

#marketing-strategies

fromDigiday

2 months ago

Marketing tech

Advertisers push to standardize real-time auctions in retail media

fromThe Drum

1 month ago

Marketing tech

Retail media: 5 of the industry's biggest questions, answered

Marketing tech

fromDigiday

2 months ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.

Marketing tech

fromThe Drum

1 month ago

Retail media: 5 of the industry's biggest questions, answered

Retail media is growing quickly but also becoming fragmented, complicating measurement and strategy.

To measure retail media ROI effectively, brands need a unified approach and consistent metrics.

Closed-loop reporting is essential for understanding retail media performance.

more#marketing-strategies

Marketing tech

fromExchangewire

1 month ago

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Kevel partners with Dollar General to enhance their ad serving technology and retail media network capabilities.

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.

fromAdweek

2 months ago

Marketing tech

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

fromRetail Dive

1 month ago

Marketing tech

The power of local: 3 reasons CPG marketers are turning to mid-market retail media

Media industry

fromAdweek

2 months ago

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.

fromAdweek

2 months ago

Marketing tech

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

fromRetail Dive

1 month ago

Marketing tech

The power of local: 3 reasons CPG marketers are turning to mid-market retail media

WTF is Retrieval Augmented Generation for AI chatbots and large language models?

AI chatbots depend on high-quality, timely data and secure handling of proprietary information for effective responses.

fromAdweek

3 months ago

Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

fromThe Drum

2 months ago

Marketing tech

How retail media and reliable ROI data are reshaping the video ad landscape

Marketing tech

fromDigiday

2 months ago

WTF is Retrieval Augmented Generation for AI chatbots and large language models?

AI chatbots depend on high-quality, timely data and secure handling of proprietary information for effective responses.

fromAdweek

3 months ago

Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

fromThe Drum

2 months ago

Marketing tech

How retail media and reliable ROI data are reshaping the video ad landscape

Execs talk creators, sports, retail media and M&A at Possible

The M&A market is cooling off significantly, despite ongoing deals particularly in the sports sector.

fromMiami Herald

2 months ago

Circana taps another Kroger executive

In March, Kroger confirmed it laid off an unspecified number of workers at 84.51Â° so the company could "focus on the key priorities that power our go-to-market strategy."

Privacy professionals

fromThe Drum

2 months ago

Why CRM 3.0 is coming - and what it means for commerce marketing

The merging of data, AI, and storytelling is transforming customer loyalty and experiences in marketing.

Marketing tech

#marketing-strategy

fromTasting Table

2 months ago

Marketing tech

Trader Joe's Has No Plans To Go High-Tech At Its Stores. Here's Why - Tasting Table

fromForbes

3 months ago

Social media marketing

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

fromTasting Table

2 months ago

Marketing tech

Trader Joe's Has No Plans To Go High-Tech At Its Stores. Here's Why - Tasting Table

fromForbes

3 months ago

Social media marketing

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

more#marketing-strategy

Marketing tech

fromAdweek

2 months ago

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Grocery TV enables measurement of in-store digital ads across multiple retailers, streamlining advertising effectiveness.

fromDigiday

2 months ago

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

A joint business plan (JBP) is a strategic agreement between two parties, crucial for alignment and accountability in retail media negotiations.

Media industry

#joint-business-planning

Marketing tech

fromDigiday

3 months ago

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.

fromDigiday

2 months ago

Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Marketing tech

fromDigiday

3 months ago

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.

fromDigiday

2 months ago

Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

more#joint-business-planning

Marketing tech

fromForbes

2 months ago

Shopsense AI Scales Content And Commerce For Broadcasters

Shopsense AI transforms viewer engagement by making broadcast content shoppable, significantly enhancing advertising revenue opportunities.

Marketing tech

fromEMARKETER

2 months ago

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Tariffs are expected to lead to reduced ad budgets, affecting retail and digital media significantly.

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#retail-media#retail-media

Amazon's bid for TikTok isn't about social - it's about total retail domination

How smaller retail media networks are stepping out from the shadow of Amazon and Walmart

Why Real-Time Bidding Is Retail Media's Next Frontier

Digiday+ Research: Amazon gets an even stronger hold over retail media

Retail media's mid-2025 reality: Why advertisers are going all in on full-funnel

AI Assistants Could Break Amazon's $60 Billion Retail Media Business, Warns VC: 'It's Not Just Search At Google - It's Search Everywhere' - Amazon.com (NASDAQ:AMZN), Maplebear (NASDAQ:CART)

Amazon's bid for TikTok isn't about social - it's about total retail domination

How smaller retail media networks are stepping out from the shadow of Amazon and Walmart

Why Real-Time Bidding Is Retail Media's Next Frontier

Digiday+ Research: Amazon gets an even stronger hold over retail media

Retail media's mid-2025 reality: Why advertisers are going all in on full-funnel

AI Assistants Could Break Amazon's $60 Billion Retail Media Business, Warns VC: 'It's Not Just Search At Google - It's Search Everywhere' - Amazon.com (NASDAQ:AMZN), Maplebear (NASDAQ:CART)

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Commerce media has arrived, but marketers still struggle with it

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

Social platforms like Reddit and Pinterest are striking more retail media partnerships

Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network

Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Commerce media has arrived, but marketers still struggle with it

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

Social platforms like Reddit and Pinterest are striking more retail media partnerships

Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network

Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem

Commerce media has arrived, but marketers are struggling to capitalize on it

Why 'retail media' has evolved into 'commerce media' - and what that means

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Commerce media has arrived, but marketers are struggling to capitalize on it

Why 'retail media' has evolved into 'commerce media' - and what that means

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Retail media's next era: 5 trends from Shoptalk 2025 (and what to do about them)

Meta Says 'Just Trust Us' With AI Ads, Will Amazon Follow Suit?

Google Debuts New AI Tools, Retail Media Solution in DV360

Google adds retail media data to YouTube ads, beefing up pitch to brands

How retail media's identity crisis is fueling a talent crunch

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Retail media's next era: 5 trends from Shoptalk 2025 (and what to do about them)

Meta Says 'Just Trust Us' With AI Ads, Will Amazon Follow Suit?

Google Debuts New AI Tools, Retail Media Solution in DV360

Google adds retail media data to YouTube ads, beefing up pitch to brands

How retail media's identity crisis is fueling a talent crunch

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Home Depot's Retail Media Chief Puts Suppliers At The Center

Retail media's next leap: solving the data, creative and measurement gaps

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Home Depot's Retail Media Chief Puts Suppliers At The Center

Retail media's next leap: solving the data, creative and measurement gaps

How advertisers can cash in on the happiest place on the internet

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

The Drum to report from Shoptalk 2025 as retail media stakes rise

Retail Media's Performance Dilemma

GoWit x Goldbach: Powering the Future of Retail Media in Switzerland

How advertisers can cash in on the happiest place on the internet

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

The Drum to report from Shoptalk 2025 as retail media stakes rise

Retail Media's Performance Dilemma

GoWit x Goldbach: Powering the Future of Retail Media in Switzerland

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Retail media spend shifts toward video, social

Retail media spend shifts toward video, social

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Retail media spend shifts toward video, social

Retail media spend shifts toward video, social

Off-site retail media ad spend growing much faster than on-site

How AI is already innovating retail media's next phase

Small c-stores shouldn't sleep on retail media

Retail Media for Drummies: the guide that makes sense of the $100bn boom

Off-site retail media ad spend growing much faster than on-site

How AI is already innovating retail media's next phase

Small c-stores shouldn't sleep on retail media

Retail Media for Drummies: the guide that makes sense of the $100bn boom

4 reasons retail media is the new creative playground

#retail-media
#retail-media