#retail-media

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#consumer-engagement

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch | AdExchanger

Data-driven shopper marketing is evolving beyond traditional methods into new digital channels, expanding its scope and approach.

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.
Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy

Retailers can significantly boost revenue by optimizing sponsored product placements based on consumer behavior and strategic ad positioning.

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch | AdExchanger

Data-driven shopper marketing is evolving beyond traditional methods into new digital channels, expanding its scope and approach.

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.
Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy

Retailers can significantly boost revenue by optimizing sponsored product placements based on consumer behavior and strategic ad positioning.
moreconsumer-engagement

Ad industry insiders break down the M&A deals they think could shake up the industry in 2025

Advertising M&A activity is projected to surge in 2025, particularly in retail media, streaming TV, influencer marketing, and AI.
#advertising

How advertisers are connecting CTV and retail media to add value

The combination of retail media and connected TV revolutionizes advertising by enhancing targeting and personalization through first-party data.

Uber Hires Kristi Argyilan to Lead Ads Business

Kristi Argyilan appointed as Uber's global head of advertising, aiming to capitalize on rapid growth in the advertising sector.

The 8.5BN Retail Media Opportunity For Grocers Won't Come Cheap

Grocery retailers are poised to capitalize on an $8.5 billion retail media opportunity in 2024.
97% of grocers are opting for third-party solutions over in-house capabilities for retail media.

Ad buyers double down on Walmart's retail media business as it steps out of Amazon's shadow

Walmart is becoming a major competitor in retail media, strengthening its position against Amazon.

Retail Media's 3 Biggest Challenges to Grow

Retail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.

Balancing Content Creation and Advertising With TikTok

Balance high-quality content creation and advertising to ensure a positive user experience on TikTok.

How advertisers are connecting CTV and retail media to add value

The combination of retail media and connected TV revolutionizes advertising by enhancing targeting and personalization through first-party data.

Uber Hires Kristi Argyilan to Lead Ads Business

Kristi Argyilan appointed as Uber's global head of advertising, aiming to capitalize on rapid growth in the advertising sector.

The 8.5BN Retail Media Opportunity For Grocers Won't Come Cheap

Grocery retailers are poised to capitalize on an $8.5 billion retail media opportunity in 2024.
97% of grocers are opting for third-party solutions over in-house capabilities for retail media.

Ad buyers double down on Walmart's retail media business as it steps out of Amazon's shadow

Walmart is becoming a major competitor in retail media, strengthening its position against Amazon.

Retail Media's 3 Biggest Challenges to Grow

Retail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.

Balancing Content Creation and Advertising With TikTok

Balance high-quality content creation and advertising to ensure a positive user experience on TikTok.
moreadvertising

Uber hires Target, Albertsons retail media maven to lead ads business

Kristi Argyilan has been appointed as global head of Uber Advertising to enhance ad products and attract non-endemic advertisers.
#marketing-strategies

Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year

Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.

How To Leverage Commerce Media To Target Your Ads (2024) - Shopify

Commerce media leverages first-party data across multiple retailers to deliver personalized and targeted advertising.

Snap survey: How brands' retail media strategies are maturing

Marketers are increasingly looking for effective performance from retail media as it gains traction.

Transforming the Shopping Experience With Placer.ai and Vibenomics

In-store retail media is transforming the shopping experience without disrupting consumer behavior.
Balancing consumer engagement and shopping experience is vital in retail innovations.

Consumers like locally targeted ad messaging

68% of US internet users find marketing with local messaging from national brands more relevant.
Only 26% of marketers prioritize local advertising despite its effectiveness.

Snap survey: How brands' retail media strategies are maturing

Retail media is gaining traction, and marketers seek to optimize their investment across varied channels.

Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year

Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.

How To Leverage Commerce Media To Target Your Ads (2024) - Shopify

Commerce media leverages first-party data across multiple retailers to deliver personalized and targeted advertising.

Snap survey: How brands' retail media strategies are maturing

Marketers are increasingly looking for effective performance from retail media as it gains traction.

Transforming the Shopping Experience With Placer.ai and Vibenomics

In-store retail media is transforming the shopping experience without disrupting consumer behavior.
Balancing consumer engagement and shopping experience is vital in retail innovations.

Consumers like locally targeted ad messaging

68% of US internet users find marketing with local messaging from national brands more relevant.
Only 26% of marketers prioritize local advertising despite its effectiveness.

Snap survey: How brands' retail media strategies are maturing

Retail media is gaining traction, and marketers seek to optimize their investment across varied channels.
moremarketing-strategies
#data-analytics

IPG Just Splurged $100 Million on a Retail Data Firm - Here's Exactly What It Gained

IPG's acquisition of Intelligence Node enhances its capabilities in retail media and commerce through real-time analytics on product availability and pricing.

From apples to ads: how retailers can build successful retail media offerings

Retail media offers retailers a chance to boost high-margin revenue but demands new skills, technology, and a redefined customer journey.

IPG Just Splurged $100 Million on a Retail Data Firm - Here's Exactly What It Gained

IPG's acquisition of Intelligence Node enhances its capabilities in retail media and commerce through real-time analytics on product availability and pricing.

From apples to ads: how retailers can build successful retail media offerings

Retail media offers retailers a chance to boost high-margin revenue but demands new skills, technology, and a redefined customer journey.
moredata-analytics

Retailers Choose the SSPs. Brands Are Along for the Ride

Navigating multiple supply-side platforms (SSPs) is challenging for brands due to varying metrics and a fragmented media landscape.

"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap

Retail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.
#advertising-technology

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.
moreadvertising-technology
#digital-advertising

IAB Drops Standards on In-Store Retail Media Measurement

The IAB released new standards for in-store retail media to unify how digital ads are sold and measured.

Key takeaways from the industry's first in-store retail media standardizations

The IAB has introduced standardized metrics for in-store retail media to ensure transparency and consistency across the retail advertising landscape.

How Georgia-Pacific creates value by investing in retail media networks

Retail media networks have gained importance due to permanent changes in consumer behavior post-pandemic.

'Retail Media is a Game-changing Opportunity for Brands and Retailers': Q&A with Martin Jensen, Nexta - ExchangeWire.com

Retail media technology transforms brand engagement with personalization, addressing consumer expectations with targeted content.

Faire throws its hat into the retail media ring with first 'Promoted' ads

Faire launches Promoted Listings to support the growth of smaller brands in wholesale retail.
The advertising tool aims to connect small brands with retailers and enhance visibility.

AppLovin Meets The Commerce Media Trend; Passing The Test | AdExchanger

Retail media is becoming crowded, but most companies lack the scale and data to compete effectively with giants like Google and Meta.
AppLovin is entering ecommerce, acknowledging that it will take time to reflect seasonal patterns but is fully committed to scaling quickly.

IAB Drops Standards on In-Store Retail Media Measurement

The IAB released new standards for in-store retail media to unify how digital ads are sold and measured.

Key takeaways from the industry's first in-store retail media standardizations

The IAB has introduced standardized metrics for in-store retail media to ensure transparency and consistency across the retail advertising landscape.

How Georgia-Pacific creates value by investing in retail media networks

Retail media networks have gained importance due to permanent changes in consumer behavior post-pandemic.

'Retail Media is a Game-changing Opportunity for Brands and Retailers': Q&A with Martin Jensen, Nexta - ExchangeWire.com

Retail media technology transforms brand engagement with personalization, addressing consumer expectations with targeted content.

Faire throws its hat into the retail media ring with first 'Promoted' ads

Faire launches Promoted Listings to support the growth of smaller brands in wholesale retail.
The advertising tool aims to connect small brands with retailers and enhance visibility.

AppLovin Meets The Commerce Media Trend; Passing The Test | AdExchanger

Retail media is becoming crowded, but most companies lack the scale and data to compete effectively with giants like Google and Meta.
AppLovin is entering ecommerce, acknowledging that it will take time to reflect seasonal patterns but is fully committed to scaling quickly.
moredigital-advertising

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3 | AdExchanger

Integral Ad Science's stock fell over 10% due to weak revenue growth and lowered Q4 outlook, alarming investors.
from Forbes
1 month ago

Retail Media Costs Stabilize While Competition Heats Up

Retail media advertising costs are stabilizing after inflation, providing new growth opportunities in the sector.
#diversity

Women in Retail Media Collective Debuts to Champion Female Leaders in the Booming Retail Media Space

The Women in Retail Media Collective supports and empowers women's voices in the rapidly growing retail media industry.

Advertising Week Briefing: The definitive Digiday guide to what's in and out at Advertising Week 2024

Advertising Week reveals evolving industry dynamics, focusing on creativity, nuanced brand partnerships, and a cautious approach to diversity and retail media.

Women in Retail Media Collective Debuts to Champion Female Leaders in the Booming Retail Media Space

The Women in Retail Media Collective supports and empowers women's voices in the rapidly growing retail media industry.

Advertising Week Briefing: The definitive Digiday guide to what's in and out at Advertising Week 2024

Advertising Week reveals evolving industry dynamics, focusing on creativity, nuanced brand partnerships, and a cautious approach to diversity and retail media.
morediversity
#adtech

The Trade Desk Reports Strong Earnings, Forecasting a More 'Cautious' Google

The Trade Desk's strong Q3 results show resilience in the AdTech market while focusing on transparency and innovation against industry giants like Google.

Equativ Continues Growth With Acquisition of Kamino Retail

Equativ's acquisition of Kamino Retail strengthens its foothold in the growing retail media market.

The Trade Desk Reports Strong Earnings, Forecasting a More 'Cautious' Google

The Trade Desk's strong Q3 results show resilience in the AdTech market while focusing on transparency and innovation against industry giants like Google.

Equativ Continues Growth With Acquisition of Kamino Retail

Equativ's acquisition of Kamino Retail strengthens its foothold in the growing retail media market.
moreadtech
#digital-marketing

Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media

Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.

Industry Review 2025: Retail Media's Year?

Retail media is poised for significant growth, with opportunities for both large and smaller players in the field.

IAB Europe's 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire.com

The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.

The Best Advice At The IAB Connected Commerce Summit: Don't Annoy Your Customer | AdExchanger

The key focus of the Connected Commerce Summit was the essential need to understand consumers to enhance retail media effectiveness.

Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media

Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.

Industry Review 2025: Retail Media's Year?

Retail media is poised for significant growth, with opportunities for both large and smaller players in the field.

IAB Europe's 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire.com

The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.

The Best Advice At The IAB Connected Commerce Summit: Don't Annoy Your Customer | AdExchanger

The key focus of the Connected Commerce Summit was the essential need to understand consumers to enhance retail media effectiveness.
moredigital-marketing

Member Data Is a Game Changer for Retail Media at Sam's Club

Sam's Club aims to enhance customer value through a customer-focused advertising strategy rather than prioritizing revenue from ad sales.
#google

Google v Yelp; Telegram falls foul of EU regulators; Retail Media Spend Growing

Yelp is suing Google, alleging it uses its dominance to suppress competition and hinder the visibility of Yelp reviews.

Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe's Retail Media Certification Programme Begins Beta Phase - ExchangeWire.com

Microsoft accuses Google of conducting shadow campaigns to undermine its cloud computing services, alleging deceptive practices involving small European cloud providers.

ATS London Highlights; Google vs DOJ Trial Update; Australia Plans Age Restriction for Social Media

The ad tech community is facing significant challenges with Google's market dynamics and regulatory scrutiny, highlighted during the recent ATS London event.

Getting Under the Hood of The Garage Podcast

The Garage podcast emphasizes a collaborative, bespoke approach to retail media, setting itself apart from traditional pitches by engaging partners directly.

Google v Yelp; Telegram falls foul of EU regulators; Retail Media Spend Growing

Yelp is suing Google, alleging it uses its dominance to suppress competition and hinder the visibility of Yelp reviews.

Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe's Retail Media Certification Programme Begins Beta Phase - ExchangeWire.com

Microsoft accuses Google of conducting shadow campaigns to undermine its cloud computing services, alleging deceptive practices involving small European cloud providers.

ATS London Highlights; Google vs DOJ Trial Update; Australia Plans Age Restriction for Social Media

The ad tech community is facing significant challenges with Google's market dynamics and regulatory scrutiny, highlighted during the recent ATS London event.

Getting Under the Hood of The Garage Podcast

The Garage podcast emphasizes a collaborative, bespoke approach to retail media, setting itself apart from traditional pitches by engaging partners directly.
moregoogle
#marketing-strategy

As retail media matures, Tesco is primed to win big brand budgets

Retail media's rapid evolution poses challenges for marketers in budget allocation and media planning.

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

As retail media matures, Tesco is primed to win big brand budgets

Retail media's rapid evolution poses challenges for marketers in budget allocation and media planning.

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.
moremarketing-strategy
#ad-tech

DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media

AI is moving from hype to practical applications in ad tech, enhancing efficiencies and customer experiences.
Retail media's rise at DMEXCO includes a focus on avoiding past mistakes in programmatic channels.

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.
Experts are sharing insights on precision targeting and video advertising formats.
The future of advertising is shifting towards cookieless measurement.


Equativ Expands Retail Media Division with Kamino Retail Acquisition

Equativ enhances retail media capabilities with the acquisition of Kamino Retail, targeting a global market growth to USD$166bn by 2025.

Pacvue Enters The Next Chapter Of Retail Media With New CEO Rahul Choraria | AdExchanger

Pacvue is evolving under new leadership with a focus on integrating ecommerce ad tech solutions beyond mere point offerings.
Rahul Choraria emphasizes the importance of connecting with the global ecosystem in the ad tech space.

Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media

Kevel and Placements.io have partnered to enhance retail media management through a unified platform that optimizes ad inventory and maximizes returns.

DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media

AI is moving from hype to practical applications in ad tech, enhancing efficiencies and customer experiences.
Retail media's rise at DMEXCO includes a focus on avoiding past mistakes in programmatic channels.

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.
Experts are sharing insights on precision targeting and video advertising formats.
The future of advertising is shifting towards cookieless measurement.


Equativ Expands Retail Media Division with Kamino Retail Acquisition

Equativ enhances retail media capabilities with the acquisition of Kamino Retail, targeting a global market growth to USD$166bn by 2025.

Pacvue Enters The Next Chapter Of Retail Media With New CEO Rahul Choraria | AdExchanger

Pacvue is evolving under new leadership with a focus on integrating ecommerce ad tech solutions beyond mere point offerings.
Rahul Choraria emphasizes the importance of connecting with the global ecosystem in the ad tech space.

Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media

Kevel and Placements.io have partnered to enhance retail media management through a unified platform that optimizes ad inventory and maximizes returns.
moread-tech

Challenges Facing UK Retail Media Companies

UK retail media companies face unprecedented opportunities but must navigate significant challenges such as data privacy regulations and the phasing out of third-party cookies.

Pentaleap & Placements.io Partner to Unlock Retail Media Growth with Centralised Ad Operations

Pentaleap and Placements.io's partnership enhances retail media technology, centralising operations and maximising ad revenue for retailers.
#ad-spend

Busting the myths of incrementality measurement in 2025

The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend.

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.

Most advertisers measure retail media success through performance metrics

Return on ad spend (ROAS) is crucial for measuring retail media campaign success according to 69% of stakeholders.
Future investments in retail media will depend on achieving higher ROI compared to other channels.

Busting the myths of incrementality measurement in 2025

The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend.

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.

Most advertisers measure retail media success through performance metrics

Return on ad spend (ROAS) is crucial for measuring retail media campaign success according to 69% of stakeholders.
Future investments in retail media will depend on achieving higher ROI compared to other channels.
moread-spend

Modern Retail+ Research: The state and future of the media agency, from client spending to retail media's impact

2024 is set to see a significant increase in ad spending driven by political factors and the growth of retail media.
Agencies reported positive client spending trends despite economic headwinds, indicating a resilience in advertising budgets.

Kevel Partners with the World's Largest Home Improvement Retailer Orange Apron Media - ExchangeWire.com

Kevel partners with Home Depot's Orange Apron Media for retail media transformation using its API-based solutions.
Flexibility and innovation are crucial for enhancing advertising capabilities.
Collaboration aims to improve customer experience with personalized advertising strategies.

Diageo Is All In on AI, Retail Media and Workplace Diversity

Diageo leverages technology and personalized marketing to tackle economic challenges and appealing to shifting consumer behaviors in the U.K.
The company's innovative approach to generative AI boosts content creation efficiency and improves consumer insight gathering.
Diageo's U.K. retail media strategy offers potential to rival traditional advertising, emphasizing the importance of an adaptive omnichannel approach.
A strong commitment to diversity and inclusion is integral to Diageo's strategies, especially in attracting and retaining Gen Z talent.

Sour Patch Kids translates corporate lingo as Gen Z enters the workforce

Sour Patch Kids created a translator app to help Gen Z decode workplace jargon and adapt to corporate communication.

What will it take to unlock in-store retail media?

Dwell time is a debated metric in retail media for measuring customer engagement and ad impact.

Optimistic marketers increase expected ad spend | MarTech

Buyers are more confident in 2024 ad spending, increasing projections to +11.8%.
Retail media investment is growing significantly, from +21.8% to +25.1%.
Shift towards established KPIs and strategic optimization highlights industry evolution amid economic recovery.
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