fromYanko Design - Modern Industrial Design News
5 days agoInside the Cheetos Cheesyverse: How PepsiCo Turned a Snack Brand into an Immersive Theme Park - Yanko Design
The design here is so visually dense that it commands your full attention. Every surface is covered in saturated oranges, hypnotic swirls, or bold cheetah spots, creating a total environment that feels completely detached from the outside world. This level of immersion is a deliberate choice, engineered to produce highly shareable content. The entire experience is a meticulously crafted backdrop for social media, and that's not a criticism; it's a recognition of a very shrewd and effective design objective.
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