#first-party-data-activation

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#ad-tech #ai-powered-data-curation #privacy-safe-marketing #independent-agencies #uk-market-expansion
Marketing tech
fromDigiday
8 hours ago

Knower Tech hires Prebid's Racic to helm a new data curation offering for buy and sell sides

Independent agencies gain an AI-powered, privacy-safe data curation offering that bundles existing tools to activate first-party data across the open web.
fromExchangewire
2 months ago

digitalAudience Accelerates UK Expansion with Local Leadership

I'm excited to join digitalAudience to help UK publishers and brands unlock first-party value in a privacy-respecting way, smarter match rates, stronger advertiser - publisher partnerships and better outcomes for users and businesses.
Marketing tech
Marketing tech
fromMarketing Dive
7 months ago

Inside Snap's efforts to scale custom audiences with Epsilon's clean room

Snap Inc. integrated Epsilon Clean Room into Snapchat to enable privacy-safe first-party data activation and improve audience match rates up to 50%.
Marketing tech
fromExchangewire
7 months ago

StackAdapt Launches AI-Driven Martech Suite for Unified Data & Marketing

StackAdapt launched a GA martech suite unifying email marketing, first-party data activation, and programmatic advertising into an AI-powered full-funnel platform.
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