Effective from Sunday, October 12, one litre of the supermarket's own fresh milk costs 6c less, falling from €1.25 to €1.19. Also, two litres of the supermarket's fresh milk now costs 10c less, down from €2.45 to €2.35. The move comes following price drops by Lidl and Aldi in recent days, the first reductions in the cost of milk in Ireland since 2023.