In accordance with the lunar calendar, Ramadan could start as early as Tuesday this year, which falls well before the switch to daylight saving time on March 8 in the United States. This means that iftar will begin around 5:30 p.m. for most of the country for nearly three weeks, leaving a short window after work to get a comforting, nourishing meal on the table.
Vikram Singh emphasizes that maintaining a loyal customer base can mislead restaurant owners about their overall food quality until they venture into new markets where they're less known.