#gaming-marketing

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fromThe Drum
2 months ago

AI-powered voice technology turned words into branded moments in this T-mobile campaign

The Voice Recognition Mechanism transformed traditional advertising into a cultural moment within streams, embedding brand messaging within the content rather than interrupting it.
Marketing tech
fromExchangewire
3 months ago

adWMG Expands to Offer PC Player Acquisition for Steam Games

adWMG's new targeted user acquisition services cater to Steam game advertisers, emphasizing the importance of relevance in marketing strategies through programmatic advertising.
Marketing tech
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