Marketing
fromMacon Telegraph
1 day agoGeneration Z marketing strategies for small businesses
Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Dr John Allan stated that Generation Alpha, many of whom are now approaching adulthood, are clear about what they want from their future. However, many do not feel ready for what comes next, particularly regarding the confidence, independence, and practical skills needed to navigate life after education.
For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.
Most people feel a quiet sense of guilt about how much they rely on digital technology. They know that streaming video, cloud computing and AI services consume significant energy, even if they don't know exactly where or how that cost shows up. The concern is there - but it's diffuse, easy to ignore and rarely strong enough to change behavior.