Marketing
fromMacon Telegraph
13 hours agoGeneration Z marketing strategies for small businesses
Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
#gen-ztiktok
#gen-ztiktok
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#gen-z
Startup companies
fromFortune
1 day ago$12 billion crypto company boss says Gen Z 'create an absurd amount of chaos' and make him want to pull his hair out-but he's betting on them anyway | Fortune
Gen Z workers are often seen as difficult but possess exceptional skills that can drive innovation and success in companies.
#ai
Silicon Valley
fromFortune
53 minutes agoHe was coding at 12 like Elon Musk and became one of Google's youngest ever CMOs-but now says Gen Z are better off ice skating than learning to code | Fortune
AI has rendered coding obsolete, emphasizing the need for creativity, resourcefulness, and execution instead.
#mrbeast
Media industry
fromEntrepreneur
3 days ago'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience
MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Psychology
fromSilicon Canals
3 days agoThere's a generation of people who were praised exclusively for being easy to deal with, and they became adults who genuinely cannot tell the difference between being content and being convenient. The two feelings merged so early that separating them now feels like surgery. - Silicon Canals
A false ground in electrical work symbolizes individuals raised to be easy, appearing fine but lacking true grounding in their own needs.
fromSlate Magazine
6 days agoLonelygirl15 Was the Most Famous YouTuber in the World. No One Had Any Idea Who She Really Was.
Lonelygirl15 became a cultural phenomenon, drawing viewers into a narrative that blurred the lines between reality and fiction, ultimately reshaping how audiences interact with online content.
Media industry
Digital life
fromFortune
1 month agoGen Z is already nostalgic for TikTok - and the platform is only 6 years old | Fortune
Gen Z users nostalgic for early TikTok express declining loyalty as the platform becomes increasingly commercialized with ads, brands, influencers, and shopping features replacing raw, unfiltered content.
fromAdExchanger
2 months agoTikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger
TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.
Privacy professionals
Marketing
fromForbes
1 month agoInfluencers Are Leaving The Feed And Entering The Real World
Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Startup companies
fromTechCrunch
2 months agoTikTok-like microdramas are going to make billions this year, even though they kind of suck | TechCrunch
Short-form microdrama apps are generating billions in consumer spending and rapidly expanding in the U.S., driven by in-app purchases, ads, and investor funding.
#fan-edits
Social media marketing
fromwww.cnn.com
4 weeks agoGen Z's fan edits are a staple of internet culture. Movie studios are finally buying in | CNN Business
Movie studios hire fan editors to create viral content targeting Gen Z and millennials, with platforms like HBO, Netflix, and Lionsgate leveraging fan edits for marketing and franchise revival.
Social media marketing
fromwww.cnn.com
4 weeks agoGen Z's fan edits are a staple of internet culture. Movie studios are finally buying in | CNN Business
Movie studios hire fan editors to create viral content targeting Gen Z and millennials, with platforms like HBO, Netflix, and Lionsgate leveraging fan edits for marketing and franchise revival.
fromFast Company
2 months agoYounger generations aren't just growing up online
For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.
Public health
Digital life
fromwww.theguardian.com
1 month agoWhy is everyone so obsessed with gen Z?
Generation Z is the most studied generation due to their unique digital immersion from infancy, distinctive behaviors, and significant economic influence on employers and marketers seeking to understand and reach them.
fromHer Campus
1 month agoIs Social Media Creating Micro-Celebrities?
The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Marketing
fromDigiday
1 month agoWhy more brands are rethinking influencer marketing with gamified micro-creator programs
Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
fromThe Drum
2 months agoThree current social media trends and how to make the most of them with your brand
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
Social media marketing
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