#generational-preferences

#generational-preferences

Social media has been another nail in the slowly closing coffin of traditional media. The primary force behind four generations of advertising, outlets like television, newspapers, and radio are seeing a dwindling share of marketing budgets, hastening their decline. Last year, industry watchers projected more than 77 percent of ad spending in the United States - roughly $302.8 billion - would go to digital channels, according to EMARKETER analysts. In contrast, only $86.7 billion went to legacy media outlets. Nearly 80 percent of financial services advertising went to digital media, versus 20 percent to traditional channels.