#global-wine-market

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Wine
fromFortune
5 days ago

Tariff threats and Gen Z sobriety have put winemakers in Bordeaux on red alert | Fortune

Bordeaux winemakers face an unprecedented crisis that threatens traditional family estates due to geopolitics, trade tensions, and changing younger consumer tastes.
fromFortune
6 days ago

Tariff threats and Gen Z sobriety have put winemakers in Bordeaux on red alert | Fortune

In the tasting room of a Bordeaux winery, a photo on the wall shows a pastoral tableau: three generations of the Dubois family, sipping wine on the patio of their Les Bertrands château, with their Australian shepherd, Namek, perched at their feet. Out the window, chestnut trees sway in the breeze, with sunlit vines stretching for acres beyond. It's this mesmerizing serenity that draws millions of tourists to southwest France every year
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