A real estate business plan isn't just something you create once and forget about. It's a living document that helps you make smart decisions, stay focused on what matters and grow intentionally. Without a plan, it's easy to fall into a cycle of chasing whatever's in front of you including leads, listings, transactions without ever stopping to ask whether it's actually moving you closer to your goals. A good business plan will give you that clarity.
You can't go on with business as usual and expect great results. You must find ways to stand apart from the rest and be able to attract a book of loyal clients.
"Over time, the goals I wrote down started to become more and more serious," she wrote. "Yet, I had a hard time reflecting on the goals I achieved."