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fromSearch Engine Roundtable
5 days ago

Google Proposes Changes In EU Ad Tech Monopoly Case

Google proposed a number of changes in the €2.95B EU antitrust fine over its ad technology. The changes include changes to Google Ad Manager and increasing the interoperability between its tools. Google still plans to appeal the ruling. Google wrote, "As required, we have submitted our compliance plan..." They did a similar thing with the US monopoly case, offering its own remedies.
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fromAdExchanger
1 month ago

Court Is Back In Session; YouTube to ArtificialTube | AdExchanger

DOJ seeks divestiture of Google Ad Manager components and broader ad tech changes, while YouTube's AI rollout has disrupted creators and advertiser confidence.
fromAdExchanger
2 months ago

With GAM Going Direct To Buyers, SPO Is The New Normal | AdExchanger

The Information recently dropped a juicy scoop about GAM representatives hosting a dinner for top ad agencies in New York City in July to discuss ways that GAM could work directly with buyers. An anonymous source who attended the gathering told The Information that the GAM team brought up tech that would allow agencies to buy ads directly through GAM.
Marketing tech
Marketing tech
fromAdExchanger
2 months ago

GAM Goes Direct To Buyers; Perplexity's Ad Lead Exits | AdExchanger

Google is turning Google Ad Manager into a buy-side platform that could compete with DV360 while offering discounts to attract agencies.
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