#google-meridian

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fromMarketing Dive
6 days ago

How Alaska Airlines found a $100M revenue opportunity with Google's Meridian

"We had MMM before, but this is a little more robust than what we had," said Owen Bickford, paid performance media director at Alaska Airlines. "It's providing data that we have not really had access to before."
Marketing tech
Marketing tech
fromThe Drum
4 months ago

Is Google's MMM platform Meridian a gift to marketers or another dead end?

Marketers must reconsider their use of attribution in analytics due to the complex nature of influencing sales.
Google's Meridian could revolutionize marketing analysis with its open-source modeling approach.
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