"The instrumental Leo created is a blend of heavy donks and distorted guitars, punctuated by the iconic 'hello moto' ringtone from the legendary Motorola flip phone. That nostalgic hook, 'i think i might flip like a motorola', encapsulates the frustration of dealing with people who just can't take a hint-it's an anthem for those ready to say, 'flip you off and stand alone'."
The book's designers, Alflie Allen and Max Marshall, brought grime's fashion legacy to the tactile experience. James says: "I said I didn't want to make a coffee table book as I thought that didn't feel right for grime." In consideration of how best to encapsulate the genre's feel, James, Alfie, and Max came up with the idea of condensing the photo book into a poster; each page folds out into A2, creating a storybook that unfurls alongside the narrative.