Hershey creates new holiday candy to boost slowing sales
Hershey increased innovation and digital marketing investments, expanded its 2025 holiday candy lineup, and plans consumer insights to adapt after slower Halloween sales.
Sweet news: Hershey Company announces new treats for the holiday 2025 season
Hershey is launching four new holiday confections — Snickerdoodle Kisses, Kit Kat Peppermint, Reese's Mini Trees, and Grinch milk chocolate — with seasonal packaging and sizes.