It's disquieting coming upon this clown, and we, alongside the character wielding the camera, start. The clown's proportions match exactly those of a person, and we expect it to move, but it doesn't.
"They're capitalizing on the incongruity of this comic book character in a different genre and they get a lot of buzz, but...the things that we still talk about that stand the test of time don't tend to be these buzzworthy, kind of ew, grossed-out features."
Perhaps unsurprisingly for a group that self-selects for gothy wallflowers, 'horror people' tend to have a bit of a persecution complex. As such, there's one eternal truism we see over and over in analysis of the genre: horror gets no respect. This both is and isn't true, for reasons that have been discussed to death (no pun intended). What's more interesting to me, at this point, isn't why horror is inherently niche despite being extremely popular. It's how to leverage that popularity.
Laurie Strode's appeal as a final girl lies in her defiance and resourcefulness, reflecting the experiences of those faced with external threats, including homophobia.
The marketing for Zach Cregger's high-concept horror movie 'Barbarian' relied heavily on secrecy, hinting at a scary plot while avoiding details to maintain suspense.