"We will neither fail, nor will we be an average outcome, and that's what we want and that's all I care about every day and all you should care about every day, and nothing else should matter," CEO Alex Blania told employees at the start of the year, according to a recording reviewed by BI's Nicole Einbinder. Blania's message has become a common pitch from tech executives to their employees ahead of critical junctures. For Orb, it's about getting more people to opt into what amounts to a human verification tool.