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6 days agoFerrari is using IBM's AI to create F1 superfans | TechCrunch
IBM partnered with Scuderia Ferrari HP to use Formula One data and AI to improve fan storytelling through a revamped Ferrari fan app.
The veteran tech firm and the startup revealed the "AI native" moniker today, talking up how IBM-built "AI powered operations [will] create agility across the business and unify employee and guest experiences, setting a new benchmark for innovation in the aviation industry." These will be built, using IBM Consulting brain power, on watsonx Orchestrate, "bringing together 59 workstreams and more than 60 partners, including Adobe, Apple, FLYR, and Microsoft."