#in-store-experience

#in-store-experience

For one, TJX has a few fortuitous tailwinds. Manufacturers over-acquired raw goods earlier this year to stock up for tariff-related price increases. That's ideal for TJX, which buys products cheaply when other companies overproduce. But, also, TJX is not a retail media player whatsoever and cares way more about in-store sales than it does about ecommerce. In-person is simply a more exciting shopping experience, CEO Ernie Herrman told investors during the company's quarterly earnings call last week.

In the new area, which the company said will be trialled until Christmas, customers will be served with a complimentary glass of sparkling wine or hot drink as well as hand and arm massages and Waitrose chocolates. Rosie Hanley, brand director at John Lewis, said: This trial is a perfect example of our wider strategy investing in our stores to offer unique, service-led experiences that our customers can't get anywhere else. [This is] about rewarding loyalty with a premium experience.