New research cracks the code on selling power of TikTok video adsThe PE-Score algorithm predicts TikTok ad effectiveness before launch, optimizing marketing investments for brands.
Did That Song Go Viral on TikTok Organically - Or Was It Paid For?Influencers are often compensated to promote music without declaring it as an ad, raising questions about authenticity in music marketing.
New research cracks the code on selling power of TikTok video adsThe PE-Score algorithm predicts TikTok ad effectiveness before launch, optimizing marketing investments for brands.
Did That Song Go Viral on TikTok Organically - Or Was It Paid For?Influencers are often compensated to promote music without declaring it as an ad, raising questions about authenticity in music marketing.
Council Post: How To Get Users To Actually Try Branded AR FeaturesAugmented reality features in marketing must be frictionless and intuitive to effectively engage consumers.