#it-spending

#it-spending

For all the talk of AI-driven productivity, many organisations still haven't seen wage costs fall or even clearly stabilise. In a recent PwC survey of more than 4,400 chief executives, only 12% said their AI investments had delivered both higher revenue and lower costs, while more than half reported no meaningful business impact at all. That gap between expectation and reality is becoming harder to ignore.

The European economy is somewhat different to the rest of the world. Europe is still struggling with an overall GDP recovery, much more susceptible to the uncertainty with their global trade. They are looking at 'geo-repatriation,' a portion of the digital sovereignty movement who is trying to get more technology from companies closer to home.

They spend money based on their feeling of prosperity. You know what they spend on changes, but tech providers build new software tools and develop things including the cloud,

The uncertainty pause that began in the second quarter of 2025 started to alleviate in the third quarter and a significant budget flush is anticipated before the end of the year,

Global IT spending is expected to rise by 7.9 percent to a total of $5.43 trillion in 2025, driven by digital transformation and AI.