Bad Bunny was the most-streamed artist on Spotify for four years. He headlined the Super Bowl, singing in Spanish, challenging long-held ideas about what it means to be mainstream. His career highlights how streaming platforms, diaspora audiences, and shifting cultural power now determine global relevance.
She manages billions of dollars, decides how the biggest sporting spectacle on the planet is staged, and engages audiences exceeding 300 million people. During the Super Bowl, she generates tens of millions of dollars in advertising revenue for that game alone, with 30-second spots costing over $7 million each. Behind these staggering figures is the commitment of Marissa Solis (Mexico City, 1972) to transforming the NFL into a global passion.
In a letter to the FCC chairman Brendan Carr imploring him to launch a probe, Florida Republican congressman Randy Fine wrote, "What Americans witnessed during the Super Bowl halftime show with Bad Bunny was despicable and never should be allowed to be shown on television again... In America, our laws are not suggestions, and no matter what foreign language you speak, you must comply." Fine specifically cited the line "el perico es blanco" from Bad Bunny's song "NUEVAYoL," which is a reference to cocaine.
In the just-named Grammy Album of the Year, DeBÍ TiRAR MáS FOToS-which Bad Bunny has declared his " most Puerto Rican album " to date-the supernova reggaetonero painted an evocative portrait of the Caribbean island, while declaring to a whopping 8.6 million listeners: "VOY A LLeVARTE PA PR" (I'm going to bring you to Puerto Rico). And he did. Last year, a record-breaking number of tourists-7,486,000 to be exact-visited Puerto Rico's tropical shores.