For the past several months, many of the most pressing questions I have been hearing from clients have come from GEO: What is it, should I be worried about it, how can I make sure my law firm is actually visible in all these AI answers? Here's what your law firm needs to know to stay relevant as the search landscape evolves.
Short-form videos at varying lengths have been popularized across a variety of digital surfaces over the past few years. The shortest of these videos, hovering in the 15-second range, present a particularly compelling option for law firm marketing funnels because they have the potential to grab potential customers' attention quickly and convey an impression of value founded in legal acumen within a comparably short period of time.
I hate to say it, but it's true: Marketing professionals love to give "one-size-fits-all" advice. We spend so much of our time urging the "best practices" that really do work for the vast majority of situations (and many of which clients in other industries find easy to forget) that we sometimes find it challenging to take a step back and assess the specific needs of businesses that may have concerns that do not apply to other business types.