Marketing
fromFood & Beverage Magazine
1 week agoBlue Moon's Unique Marketing Strategy: A Brew Inspired by the Sky
Blue Moon launched a limited-edition blue beer tied to the blue moon event to boost engagement and sales at participating U.S. bars.
Chipotle is betting that bold new flavors can do what burritos and slop bowls alone no longer can: bring customers back. The chain is leaning hard into limited-time proteins, new sauces, and global twists to spice up its slowing business. "Nothing brings new people into Chipotle or reminds existing people to come to Chipotle again, like new items," Chris Brandt, president and chief brand officer at Chipotle, told Business Insider.