E-CommercefromForbes6 days agoHow Etaily Is Riding Southeast Asia's Ecommerce WaveSoutheast Asian ecommerce is rapidly expanding with strong social-commerce adoption, prompting investments to build live-streaming, content and fulfillment infrastructure.
Marketing techfromThe Drum6 months agoHow to tap into the power of live-stream shoppingLive-stream shopping combines entertainment and commerce, proving successful in markets like China and the US.Integrating live-stream shopping into marketing strategies is key to boosting engagement and conversions.