Google launched Android Emergency Live Video on Wednesday, which allows people to stream video when contacting emergency responders. This feature could help give first responders extra context in circumstances like car accidents, fires, or medical crises. There's no setup required to use this feature. Instead, during an emergency call or text, a dispatcher can send a request to your device. Then, you can opt into sharing your camera's live video, which is encrypted and can be stopped at your discretion.
"It's very clear that live shopping in the US is going to be a huge, huge, huge market," Lafontaine told me. "And it's definitely going to be one of those shifts we see in e-commerce over the next 5 to 10 years. It's sort of been happening in Asia over the past decade or so, where upwards of $1 trillion worth of products are being sold through live video in China."
Live video has quickly become one of the most powerful ways for businesses to connect with audiences, build trust and showcase the people behind the brand. Yet for many business owners, it's also one of the trickiest formats to get right. The camera captures everything-not only confidence, clarity and culture, but also hesitation, over-preparation and mixed messaging. The difference between a live video that inspires and one that falls flat often comes down to avoidable missteps,