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#ad-tech
Marketing tech
fromExchangewire
13 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
fromDigiday
18 hours ago
Marketing tech

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
Marketing tech
fromExchangewire
13 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
18 hours ago

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
more#ad-tech
#marketing
Marketing
fromMarTech
10 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromAdExchanger
9 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromMarTech
4 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromMarTech
10 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromAdExchanger
9 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromMarTech
4 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
more#marketing
#qr-codes
Web design
fromThedrum
6 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
8 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
6 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
8 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
more#qr-codes
Growth hacking
fromThe Drum
1 day ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
#artificial-intelligence
Artificial intelligence
fromDigiday
1 week ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Business intelligence
fromFairbanks Daily News-Miner
4 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Artificial intelligence
fromDigiday
1 week ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
more#artificial-intelligence
fromThedrum
8 hours ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
#ai-in-publishing
Media industry
fromDigiday
18 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
18 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Media industry
fromDigiday
18 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
18 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
more#ai-in-publishing
Deliverability
fromAWeber
6 hours ago

How to create a lead magnet in less than a day (that actually works)

Create a high-converting lead magnet by solving one specific problem for your audience.
Privacy professionals
from404 Media
9 hours ago

Google, Microsoft, Meta All Tracking You Even When You Opt Out, According to an Independent Audit

Microsoft, Meta, and Google may be violating California privacy laws by failing to honor user opt-out requests for ad cookies.
fromNature
22 hours ago

Researchers: here's how to audit your fragmented digital identity

A search for 'Guo Wei' in ORCID returned 616 profiles, none affiliated with the Jiangsu University of Science and Technology, highlighting the difficulty in verifying academic identities.
Higher education
Digital life
fromMarTech
1 day ago

AI search adoption splits along income lines | MarTech

AI search adoption varies significantly by household income, revealing a growing digital inequality in access to information and decision-making tools.
UX design
fromMarTech
1 day ago

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.
Privacy technologies
fromHer Campus
1 day ago

Why Website Cookies Aren't As Sweet As They Sound

Website cookies can raise serious privacy concerns due to their role in tracking user behavior and collecting personal data.
#marketing-technology
Marketing tech
fromExchangewire
6 hours ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing tech
fromMarTech
9 hours ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
Marketing tech
fromExchangewire
6 hours ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing tech
fromMarTech
9 hours ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
more#marketing-technology
#retail-media
Marketing
fromDigiday
18 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
18 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
18 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
18 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
18 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
18 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Artificial intelligence
fromSocial Media Examiner
11 hours ago

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.
#email-marketing
Deliverability
fromAWeber
10 hours ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
Deliverability
fromMarTech
4 days ago

Email delivers ROI, but many teams still can't prove it | MarTech

Email is crucial for business success, but measuring its ROI remains a challenge for many marketers.
Deliverability
fromAWeber
10 hours ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
Deliverability
fromMarTech
4 days ago

Email delivers ROI, but many teams still can't prove it | MarTech

Email is crucial for business success, but measuring its ROI remains a challenge for many marketers.
more#email-marketing
Marketing tech
fromForbes
4 hours ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
#seo
Online marketing
fromInc
12 hours ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromHubspot
7 hours ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Online marketing
fromInc
12 hours ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromHubspot
7 hours ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
more#seo
fromwww.socialmediatoday.com
6 hours ago
Social media marketing

Metricool's 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips

Engagement on LinkedIn is evolving, with traditional metrics declining while invisible interactions drive overall engagement growth.
#generative-ai
Marketing tech
fromMarTech
1 day ago

A framework for auditing generative AI outputs pre-launch | MarTech

Marketing teams should use a four-stage audit framework for Generative AI outputs to ensure brand voice consistency and copyright compliance.
Marketing tech
fromMarTech
1 day ago

A framework for auditing generative AI outputs pre-launch | MarTech

Marketing teams should use a four-stage audit framework for Generative AI outputs to ensure brand voice consistency and copyright compliance.
more#generative-ai
Growth hacking
fromEntrepreneur
1 week ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
Media industry
fromDigiday
1 day ago

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

A third-party scraper economy is emerging, complicating content protection for publishers as multiple vendors harvest and resell their data.
#google-ads
Marketing tech
fromMarTech
8 hours ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromMarTech
8 hours ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
more#google-ads
Marketing
fromMarTech
9 hours ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
#aeo
Online marketing
fromHubspot
6 hours ago

How to Show Up in ChatGPT Results and Get Noticed by Customers

AEO strategies can significantly enhance visibility in AI answers like ChatGPT, leading to increased qualified leads.
Marketing tech
fromHubspot
5 hours ago

What AEO rank trackers measure and why marketers need them

AEO rank trackers measure brand visibility in AI-generated answers using metrics like citations, mentions, share of voice, and sentiment.
Online marketing
fromHubspot
6 hours ago

How to Show Up in ChatGPT Results and Get Noticed by Customers

AEO strategies can significantly enhance visibility in AI answers like ChatGPT, leading to increased qualified leads.
Marketing tech
fromHubspot
5 hours ago

What AEO rank trackers measure and why marketers need them

AEO rank trackers measure brand visibility in AI-generated answers using metrics like citations, mentions, share of voice, and sentiment.
more#aeo
Artificial intelligence
fromForbes
1 day ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.
Marketing tech
fromMarTech
9 hours ago

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
Marketing
fromThedrum
1 day ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
#ai-search
Online marketing
fromVerticalResponse
2 days ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
Marketing tech
fromHubspot
3 hours ago

How HubSpot became the #1 CRM in AI search [A case study]

Buyers increasingly use AI-search engines for product comparisons, prompting HubSpot to measure AI visibility with XFunnel for optimization.
Online marketing
fromVerticalResponse
2 days ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
Marketing tech
fromHubspot
3 hours ago

How HubSpot became the #1 CRM in AI search [A case study]

Buyers increasingly use AI-search engines for product comparisons, prompting HubSpot to measure AI visibility with XFunnel for optimization.
more#ai-search
Marketing
fromMarTech
1 day ago

What happens when sales drives your content | MarTech

Editorial teams can significantly influence content and marketing strategies, sometimes leading to a lack of cohesive content planning.
Marketing
fromForbes
1 day ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
#programmatic-advertising
Marketing tech
fromAdExchanger
10 hours ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
9 hours ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromAdExchanger
1 day ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing tech
fromAdExchanger
10 hours ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
9 hours ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromAdExchanger
1 day ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
more#programmatic-advertising
Marketing tech
fromExchangewire
13 hours ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.
Marketing tech
fromThe Hollywood Reporter
6 hours ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
#meta
Marketing tech
fromQuartz
1 day ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
Marketing tech
fromQuartz
1 day ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
more#meta
Marketing tech
fromExchangewire
9 hours ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Marketing tech
fromHubspot
5 hours ago

AEO Insights: Building an Informed Answer Engine Strategy

AEO focuses on appearing in AI-generated answers, differing from SEO's goal of ranking on search engine results pages.
#the-trade-desk
fromDigiday
18 hours ago
Marketing tech

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing tech
fromDigiday
1 week ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Marketing tech
fromDigiday
18 hours ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing tech
fromDigiday
1 week ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
more#the-trade-desk
#ai
Marketing tech
fromFortune
1 day ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromExchangewire
5 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing tech
fromFortune
1 day ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromExchangewire
5 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
more#ai
Marketing tech
fromWWD
1 day ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
#advertising
Marketing tech
fromThedrum
1 day ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Marketing tech
fromExchangewire
7 hours ago

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
Marketing tech
fromThedrum
1 day ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
more#advertising
Marketing tech
fromTechRepublic
6 hours ago

HubSpot launches AEO tool for AI visibility in search

HubSpot launched an AEO tool to help businesses track AI visibility and improve content recommendations within Marketing Hub.
Marketing tech
fromAdExchanger
1 day ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
Marketing tech
fromMarTech
1 day ago

3 KPIs that prove Marketing Ops drives revenue impact | MarTech

Marketing Operations should report pipeline contribution, customer acquisition cost efficiency, and funnel conversion velocity as key KPIs to demonstrate profitability.
Marketing tech
fromThedrum
17 hours ago

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe joins Ad Net Zero to promote sustainability in advertising and reduce carbon emissions across its operations.
Marketing tech
fromThedrum
17 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromThe Cool Down
15 hours ago

AI chatbots are subtly trying to make you buy more stuff - here's how to protect yourself

AI can influence consumer purchasing decisions without their awareness, often through subtle persuasion methods.
Marketing tech
fromThedrum
17 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromAdExchanger
1 day ago

AI Is Nothing Without Data Fidelity. Here's A Four-Step Approach to Protect It | AdExchanger

Data integrity is crucial for effective AI in advertising, as flawed data leads to poor outcomes.
Marketing tech
fromAdExchanger
1 day ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
#ai-in-marketing
Marketing tech
fromAcast
5 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAcast
5 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
more#ai-in-marketing
Marketing tech
fromMarTech
4 days ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
#ai-in-advertising
more#ai-in-advertising
Marketing tech
fromNeil Patel
6 days ago

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.
Marketing tech
fromForbes
6 days ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Marketing tech
fromHubspot
in 3 months

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.
Marketing tech
fromEMARKETER
6 days ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
Marketing tech
fromExchangewire
6 days ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing tech
fromAdExchanger
1 week ago

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger

No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
Marketing tech
fromForbes
1 week ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
#first-party-data
Marketing tech
fromMarTech
1 week ago

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.
Marketing tech
fromMarTech
2 weeks ago

The first-party data illusion | MarTech

First-party data is essential, but owning it doesn't guarantee understanding customer behavior accurately.
Marketing tech
fromMarTech
1 week ago

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.
Marketing tech
fromMarTech
2 weeks ago

The first-party data illusion | MarTech

First-party data is essential, but owning it doesn't guarantee understanding customer behavior accurately.
more#first-party-data
fromGamesBeat
1 week ago

LiveRamp and Unity announce expanded partnership | exclusive

LiveRamp has enabled the use of RampID across Unity Exchange, allowing advertisers to recognize and target the same users across different advertising environments.
Marketing tech
Marketing tech
fromAdExchanger
1 week ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing tech
fromEMARKETER
2 weeks ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
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