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fromDigiday
1 week ago

'Moved that drop dead date': Omnicom accelerates LiveRamp exit after Publicis deal

Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter of 2028 and walk away. Publicis changed that. The acquisition is expected to close by year end, and when it does, Omnicom CEO John Wren has made clear so does his holdco's relationship with LiveRamp.
Roam Research
Marketing tech
fromGamesBeat
1 month ago

LiveRamp and Unity announce expanded partnership | exclusive

LiveRamp and Unity enhance partnership to connect brands with mobile gamers using RampID for targeted advertising.
Marketing tech
fromAdExchanger
3 months ago

LiveRamp's Q4 Earnings Defy Wall Street's SaaS Skeptics | AdExchanger

LiveRamp's Q4 results show revenue and profit growth, positioning AI as a tailwind despite investor skepticism about subscription SaaS.
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Marketing tech
fromAdExchanger
4 months ago

Who Would Grab The Live Wire?; AI, AI Everywhere | AdExchanger

Publicis licensed LiveRamp's cookieless identity solutions, underscoring consolidation risks to independent identity providers and growing advertiser focus on AI-driven data control.
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