McDonald's used location-based mobile data and out-of-home advertising targeting to reach regular QSR visitors and increase incremental restaurant visits in a competitive market.
Tubemogul strikes deal to shake-up location-based advertising
Tubemogul integrates Factual's Geopulse tools to enable deterministic, portable location-based targeting for video campaigns with custom geo-fences and audience segments beyond walled gardens.
Want to change consumer behavior? Take a fresh look at out-of-home
Out-of-home advertising combined with behavioral science effectively leverages social norms, location-based triggers, and contextual targeting to drive consumer behavior change.