#cinema-engagement

[ follow ]
#youtube
fromDigiday
4 hours ago
Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

Media industry
fromDigiday
4 hours ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
#independent-film
Independent films
fromIndieWire
19 hours ago

Brands Won't Save Indie Film: They're Changing It

Independent filmmakers face financing challenges while brands are shifting towards storytelling, but brands won't fill the financing gap for traditional filmmaking.
Media industry
fromIndieWire
6 days ago

To Access Stranded Capital, Filmmakers Need to Learn Demand-Side Thinking

Shifting from supply-side to demand-side thinking is crucial for independent filmmakers to attract investment and audience interest.
Independent films
fromIndieWire
19 hours ago

Brands Won't Save Indie Film: They're Changing It

Independent filmmakers face financing challenges while brands are shifting towards storytelling, but brands won't fill the financing gap for traditional filmmaking.
Media industry
fromIndieWire
6 days ago

To Access Stranded Capital, Filmmakers Need to Learn Demand-Side Thinking

Shifting from supply-side to demand-side thinking is crucial for independent filmmakers to attract investment and audience interest.
Apple
fromEngadget
13 hours ago

Movie tracking app Binge uses Apple's Live Activities to warn about jump scares

Binge app warns users about jump scares in horror movies using Apple's Live Activities feature.
#social-media
Social media marketing
fromForbes
22 hours ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Online marketing
fromForbes
19 hours ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
22 hours ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Media industry
fromNatesilver
2 days ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
fromGothamist
16 hours ago

This film festival takes you from Hoyt-Schermerhorn to Hollywood

April O'Neil comes down out of City Hall as the ace reporter and then walks into the Hoyt-Schermerhorn station. That secret, that the Downtown Brooklyn station is subbing in for City Hall, is at the heart of an upcoming film series at BAM.
Berlin
Television
fromwww.businessinsider.com
15 hours ago

A 'Star Wars' and 'Top Gun' producer is joining the micro drama craze. Read his pitch deck.

Micro dramas are evolving with VeYou, an app aiming to elevate the format with high-quality storytelling and AI-driven effects.
fromTechCrunch
15 hours ago

Binge is a movie tracking app that warns you of jump scares in real time | TechCrunch

Binge taps into Apple's Live Activities to notify users when jump scares are approaching, enhancing the viewing experience for horror and thriller fans.
Digital life
Relationships
fromInsideHook
2 days ago

What Men Can Learn From 17 Unforgettable On-Screen Proposals

Real-life proposals differ from romantic comedies, but lessons from memorable on-screen moments can guide men in crafting meaningful proposals.
Film
fromVulture
1 day ago

Plot Twist: The Drama Actually Did Great at the Box Office

A24's 'The Drama' opened strong despite negative buzz, earning $14.4 million in North America and $28 million worldwide, indicating potential profitability.
NYC music
fromTime Out New York
1 day ago

A tropical-themed pop-up cinema is opening in downtown Manhattan later this month

Brookfield Place hosts free Movies Under the Palms, featuring classic films and a tropical atmosphere from April 24 to May 2.
fromOregon ArtsWatch * Arts & Culture News
3 days ago

A Portland Panorama of indie films * Oregon ArtsWatch

On May 2, 2025, arts and cultural organizations across the country received notifications that grants and funding promised by the National Endowment for the Arts were being rescinded. This was part of a larger initiative by the Trump Administration to dismantle not just the NEA, but also other arts advocacy programs including the National Endowment for the Humanities and the Institute for Museum and Library Services.
Portland
London food
fromTime Out London
2 days ago

South London has a new art and short film festival - and it's free

A free artist-led festival in Peckham from May 8-10 features exhibitions, panel talks, and complimentary food and drinks.
Marketing
fromCity AM
4 days ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
Music production
fromIndieWire
5 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
Media industry
fromFast Company
10 hours ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
#video-marketing
Marketing tech
fromDigiday
13 hours ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Marketing
fromSfgate
4 days ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Marketing tech
fromDigiday
13 hours ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Marketing tech
fromDigiday
13 hours ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Marketing
fromSfgate
4 days ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Marketing tech
fromDigiday
13 hours ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
fromThe New Yorker
1 day ago

In Film, Sometimes the Greatest Drama Is Offscreen

"Cinematic Immunity" offers a workers'-eye view of Hollywood on the Hudson, revealing the intricate dynamics of filmmaking in New York City from 1954 to 9/11.
Independent films
Film
fromTime Out London
1 day ago

This London cinema is celebrating its 50th this month - and the line-up is all-star

Hackney's Rio Cinema celebrates 50 years with screenings, parties, and special events, showcasing eclectic programming and honoring its community roots.
fromEsquire
4 days ago

The Best Action Movies of 2026 (So Far)

In the new film, he plays a hit man named Mike who is attempting to leave the business when he's framed for murder. He's sleeping with loan shark Nick's wife Alice, so Nick tricks him into pulling off one last job.
Television
Social media marketing
fromEMARKETER
1 day ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
Media industry
fromDigiday
1 day ago

What OpenAI's TBPN deal reveals about branded entertainment's limits

OpenAI's acquisition of TBPN highlights the value of authentic content in building audience relationships beyond traditional advertising.
#zendaya
Film
fromThe Independent
2 days ago

The Drama ruins Zendaya's box office hot streak

Zendaya's latest film, The Drama, debuted at third place, ending her eight-year streak of number one openings.
Film
fromVulture
4 days ago

The 13 Best Movies and TV Shows to Watch This Weekend

Zendaya and Robert Pattinson's film explores wedding anxieties and dark secrets, while reality shows continue to stir drama and relationships.
Film
fromThe Independent
2 days ago

The Drama ruins Zendaya's box office hot streak

Zendaya's latest film, The Drama, debuted at third place, ending her eight-year streak of number one openings.
Film
fromVulture
4 days ago

The 13 Best Movies and TV Shows to Watch This Weekend

Zendaya and Robert Pattinson's film explores wedding anxieties and dark secrets, while reality shows continue to stir drama and relationships.
fromNo Film School
4 days ago

How a $30K Animated Indie Scored a Theatrical Run - Then Landed on HBO

Glander and producer Payson made Boys Go to Jupiter with a tiny team and a $30,000 budget, showcasing the potential of indie filmmaking in animation.
Independent films
#connected-tv
Television
fromAol
4 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
4 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
4 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
4 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromDigiday
13 hours ago

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.
#netflix
Media industry
from24/7 Wall St.
2 days ago

Can Netflix Failed Warner Bros. Merger Be What Sends Earnings Soaring?

Netflix's Q1 2026 results are anticipated to reflect strong organic growth despite the recent breakup fee from the Warner Bros. Discovery deal.
Television
from24/7 Wall St.
5 days ago

Opinion: Netflix is the Perfect Stock to Beat Inflation-and the Market

Netflix has outperformed the market with a 5% gain this year, showcasing resilience amid economic challenges.
Television
fromThe Independent
6 days ago

Every movie and TV series being added to Netflix this month

April brings new releases including the film Apex and the second season of a popular series on Netflix.
Media industry
from24/7 Wall St.
5 days ago

Institutional Investors Pile Into Netflix Even as Company Executives Head for the Exits

Netflix shows a divide between bullish analyst ratings and insider selling, indicating mixed signals for investors.
Social media marketing
fromThe Motley Fool
1 day ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
Film
from24/7 Wall St.
1 day ago

AMC Catapults 14% After Reporting Record Easter Weekend With Over 6 Million Guests

AMC Entertainment shares surged 14% after a record Easter weekend, driven by The Super Mario Galaxy Movie, signaling a potential box office recovery.
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.
Social media marketing
fromInc
1 day ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Arts
fromwww.npr.org
3 weeks ago

Best picture nominees are leaving theaters sooner than they used to

Movie theater attendance has declined significantly since 2019, with over 5,000 screens closing, and Oscar-nominated films now show in fewer theaters during their theatrical runs.
DC food
fromVulture
3 weeks ago

The Logic Behind The Madison's Unusual Release

Paramount+ releases Taylor Sheridan's The Madison in two three-episode batches on consecutive Saturdays to emphasize its cinematic qualities and position it as date-night events for audiences.
Film
fromFast Company
4 days ago

Why people are suddenly hesitant to watch Zendaya's new movie, "The Drama"

The film 'The Drama' faces backlash for its sensitive plot involving a character's confession about planning a school shooting.
Marketing tech
fromForbes
4 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
fromTechdirt
5 days ago

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Meta has agreed to 'substantially reduce' its references to PG-13 and include a rather remarkable disclaimer: 'There are lots of differences between social media and movies.'
Social media marketing
Film
fromVariety
6 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Film
fromIndieWire
6 days ago

Horror Movies Seemed Unusually Good in Q1 - What Went Wrong at the Box Office?

Q1 2026 saw unexpected quality in horror films, contrasting with historical trends of poor releases during this period.
Film
fromwww.theguardian.com
1 week ago

From the phone to the plex: why TV shows are turning into movies

Peaky Blinders: The Immortal Man achieved over 25 million views on Netflix in three days, showcasing the shift from cinema to streaming.
fromIndieWire
2 weeks ago

What Went Wrong at One of Hollywood's Newest Indie Distributors

Row K Entertainment was conceived as a niche solution to a specific problem: too many indie movies, not enough indie buyers. Launched in August 2025, the fledgling label entered the movie market with a clear pitch.
Independent films
Film
fromVulture
5 days ago

Should A24 Be Worried About The Drama's Plot-Twist Drama?

The Drama features a controversial plot twist involving a character's admission of a near mass shooting, sparking significant backlash.
fromAnOther
6 days ago

Films to See This April

Emma drops an absolute bombshell in the midst of a game where they're asked to reveal the worst thing they've ever done. Soon everyone around her starts to question how well they really know her.
Film
Media industry
fromOK Magazine
2 weeks ago

Why the Oscars Are Losing TV Viewers But Winning the Internet

The 2026 Oscars experienced declining television viewership but achieved record social media engagement, reflecting a fundamental shift in how audiences consume and participate in the event.
Independent films
fromwww.theguardian.com
3 weeks ago

Like a DVD in the present tense': are we ready for film distribution via USB drives?

Video StoreAge offers indie films on USB drives as a middle ground between corporate streaming rentals and expensive physical media, combining ownership with digital convenience.
Media industry
fromIndieWire
3 weeks ago

If You've Been Waiting for Normal in Hollywood, Here It Is

YouTube surpassed Disney as the world's largest media company while accomplished independent producers like Ted Hope struggle to find industry support, signaling a fundamental shift in entertainment's structure and sustainability.
Independent films
fromVulture
3 weeks ago

Why Universal Committed to Keeping Movies in Theaters Longer

Universal Pictures extends theatrical exclusivity windows to five weeks immediately and seven weeks by 2027, though most viewers already wait longer for streaming access via Peacock subscription service.
fromVulture
2 weeks ago

Let's Wrap Up the MFL with a Few Small Charts

One Battle After Another dominated the awards race and even threw in some box-office points as well. Seven of the top-ten movies were Best Picture nominees at the Oscars, for what it's worth.
Film
Media industry
fromTheStreet
3 weeks ago

YouTube just crushed Hollywood in a major milestone

YouTube's 2025 revenue exceeded $60 billion, surpassing Netflix and becoming the largest advertising platform, overtaking combined revenues of Disney, NBC, Paramount, and Warner Bros. Discovery for the first time.
Artificial intelligence
fromWIRED
2 months ago

Hollywood Is Losing Audiences to AI Fatigue

Contemporary Hollywood's frequent AI stories have grown repetitive, commercially unreliable, and have undermined the cinematic treatment of artificial intelligence.
Film
fromFast Company
2 weeks ago

Trailers for trailers? Movie studios in the TikTok era are competing for 1 second of your precious attention

Warner Bros. Discovery and Marvel Studios employed innovative pre-trailer marketing strategies, releasing promotional clips and fan-involved content before full trailer debuts.
Music
fromThe New Yorker
2 months ago

Why Albums Drop and Movies Launch

Ephemeral contemporary music consumption makes it far harder for albums to become cultural events, altering promotion strategies and reducing once-common album-release spectacles.
Film
fromThedrum
3 weeks ago

S4M drives users to cinemas for Sony's latest release

Sony Pictures' mobile campaign for The Dark Tower reached 2 million Singapore users, achieving 71,000 trailer completions and 24,000 ticket bookings through location-based targeting and seamless booking integration.
Film
fromVulture
3 weeks ago

Finally, an Oscars for People Who Actually Bother to Watch Movies

The Academy Awards ceremony featured humorous recreations of film scenes, signaling a shift toward celebrating cinema rather than attempting to modernize the show through external entertainment formats.
Film
fromPsychology Today
3 weeks ago

Hollywood Is Dead: We Must Fight to Save the True Magic

Technological advancement in filmmaking has eliminated scarcity and bottlenecks that once created awe, diminishing the magic of cinema through abundance rather than enhancing it.
Film
fromEsquire
3 weeks ago

Do Original Movies Have Any Hope Left? I Went on a Journey to Find Out.

Theaters must create unique event experiences to compete with home entertainment, driving elaborate marketing stunts and premium screen innovations.
Film
fromIndieWire
3 weeks ago

Have You Been Hurt by Media Consolidation? I Have.

The infrastructure supporting independent film production and distribution has collapsed, eliminating financing options, distribution channels, and profit opportunities that sustained filmmakers for decades.
Media industry
fromVulture
1 month ago

Everybody Loses

David Ellison's Paramount acquisition of Warner Bros. over Netflix's bid will likely result in massive debt, layoffs, reduced content production, and a rightward-leaning combined news operation.
Film
fromHarvard Gazette
1 month ago

Who still goes to the movies? - Harvard Gazette

Despite declining theater attendance overall, dedicated moviegoers—particularly Gen Z—continue attending cinemas for blockbusters, special events, and anniversary screenings, driven by the ritualistic and communal experience that streaming cannot replicate.
Film
fromInsideHook
1 month ago

Of Course Oscar Voters Still Aren't Watching All the Movies

The Academy's new requirement for voters to certify they've watched all nominated films relies on an honor system that voters are openly admitting to circumventing through false attestations and technical loopholes.
Film
fromNo Film School
1 month ago

Reclaiming Distribution: A Modern Indie Release Strategy

Filmmaker Gille Klabin abandoned traditional distribution for his second feature, choosing self-distribution with transparent data-driven marketing to maintain creative control and maximize returns on his low-budget film.
fromwww.socialmediatoday.com
1 month ago

Snapchat research provides insight for movie marketing

44% of Daily Snapchatters have visited a movie theater in the past six months, which is 1.3x higher than non-Snapchatters and this trend is only increasing in the near future. Daily Snapchatters, for example, are 1.5x more likely to have increased their moviegoing over the past year and 1.7x more likely to expect even more visits next year.
Film
fromVariety
2 months ago

Microdramas Help Drive Online Video Surge as Global M&E Heads Toward $1.2 Trillion, Omdia Announces at Content Americas (EXCLUSIVE)

Global media and entertainment revenues reached $1.1 trillion in 2025, up from $1.03 trillion in 2024, representing $70 billion in annual growth, according to Omdia. Of that increase, $64 billion came from online video, with $42 billion driven by advertising. Omdia forecasts the market will expand further in 2026, reaching $1.2 trillion.
Media industry
Film
fromPAPER Magazine
1 month ago

Can Social Media Be More Like Letterboxd?

Letterboxd provides a low-stakes space for casual, unguarded movie opinions amid broader internet fatigue, outrage-driven monetization, and retreat from public discourse.
Film
fromwww.theguardian.com
1 month ago

The Guide #229: How an indie movie distributed by a lone gamer broke the US box office

Two unusual releases contrasted a costly, widely distributed first-lady documentary with a self-financed YouTuber-made indie horror that achieved notable box-office success.
Film
fromIndieWire
2 months ago

Critics, Filmmakers, and Why the Future of Movies Belongs to the People Who Give a Sh*t About Them

At the New York Film Critics Circle awards dinner, a lengthy speech about critics' relationship with filmmakers prompted playful roasts from presenters.
Film
fromwww.theguardian.com
2 months ago

The Guardian view on the future of cinema: gen Z is falling in love with the big screen | Editorial

Cinema faces an existential crisis as streaming, longer runtimes, shifting habits, and industry shocks threaten audience attendance and independent cinemas' financial viability.
Film
fromThe Verge
2 months ago

Pijama wants to bring more indie films to a global audience

Pijama enables independent filmmakers to host, encode, and sell films on VOD for a flat $100 fee with flexible rental pricing and extended viewing windows.
Film
fromVulture
2 months ago

So What's the Deal With Iron Lung?

Markiplier's Iron Lung, a self-financed sci-fi horror adaptation of the 2022 game starring him largely alone, achieved unexpectedly massive box-office success.
Film
fromVulture
2 months ago

Ted Sarandos Says He Wants Movies in Theaters, Actually

Ted Sarandos pledges Netflix would run Warner Bros.' theatrical releases with 45-day windows and pursue box-office success, while skepticism about Netflix's theatrical commitment persists.
[ Load more ]