#london-digital-ooh
#london-digital-ooh

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.

The Fundamentals of OOH: DOOH vs programmatic DOOH

Programmatic DOOH automates the buying and measurement of digital out-of-home advertising using data and machine learning.

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.

more#programmatic-advertising

The Fundamentals of OOH: DOOH vs programmatic DOOH

Programmatic DOOH automates the buying and measurement of digital out-of-home advertising using data and machine learning.

Psychology

18 hours ago

Are London businesses judging first impressions more than ever? Insights from 38 Devonshire Street - London Business News | Londonlovesbusiness.com

Presentation significantly influences perception and trust in London's competitive business environment, often overshadowing credentials and experience.

Growth hacking

6 hours ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.

18 hours ago

London's data centre surge is creating a capacity squeeze for businesses across the capital - London Business News | Londonlovesbusiness.com

London's data centre market is expanding rapidly due to rising demand, but securing timely access to infrastructure is becoming increasingly challenging for businesses.

Renovation

fromianVisits

Liverpool Street station completes work to replace its dirty glazed roof

Network Rail has completed the replacement of glazing panels at Liverpool Street station, enhancing natural light and safety.

Gadgets

12 hours ago

Understanding the impact of smart technology on household energy consumption - London Business News | Londonlovesbusiness.com

Smart home technology requires user action and guidance to effectively reduce energy bills, rather than relying solely on devices for savings.

Web design

18 hours ago

How to Use App Templates to Build Faster - London Business News | Londonlovesbusiness.com

App templates democratize app development, allowing anyone to create functional applications quickly and affordably without coding skills.

London politics

fromwww.standard.co.uk

Troubled waters: Will Hammersmith Bridge ever reopen?

Hammersmith Bridge faces a funding deadlock for repairs, with costs reaching £250 million and no clear resolution in sight after seven years.

Alternative transportation

How professional search engine optimisation services help brands outrank competitors - London Business News | Londonlovesbusiness.com

Most businesses lack a strategic approach to their website, impacting their online visibility and search rankings.

Why a fuel card makes sense for small delivery and taxi businesses - London Business News | Londonlovesbusiness.com

Fuel cards provide small fleet owners with better visibility and control over fuel expenses, helping to manage tight profit margins effectively.

fromwww.bbc.com

Albert Bridge reopens to pedestrians and cyclists

The recent pattern of movement does not present any additional risk and it is safe to reopen to cyclists and pedestrians, the council said.

London

London food

High street footfall rebounded in March - London Business News | Londonlovesbusiness.com

UK retail destinations experienced a 2.4% increase in footfall in March, indicating a recovery from February's decline.

Social media management best practices - A guide by Huta Digital OU - London Business News | Londonlovesbusiness.com

Effective social media management is essential for companies to engage customers and enhance brand perception.

Deliverability

Scaling mail from 10K to 10M: Infrastructure decisions that matter - London Business News | Londonlovesbusiness.com

Email infrastructure becomes fragile as SaaS companies scale, impacting deliverability and user experience.

Environment

How are construction sites improving air quality? - London Business News | Londonlovesbusiness.com

Construction contributes significantly to air pollution, but improvements like on-tool extraction and water-based dust suppression are helping to mitigate these effects.

2 hours ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.

Remote teams

Choosing the right talent delivery model for modern teams - London Business News | Londonlovesbusiness.com

Talent delivery models must align with business architecture to sustain performance amid volatility.

Placemakers, dentsu and Hivestack: teaming up to paint a strong programmatic digital out of home (DOOH) campaign with Dynamic Creative Optimization (DCO)

Levene's dynamic billboard ads in New Zealand utilize real-time weather data to enhance relevance and engagement for PlaceMakers' products.

London politics

fromwww.bbc.com

23 hours ago

'I should have been safe on a pavement' - woman recalls horrific hire e-bike crash

Sandy Peters suffered severe injuries and PTSD after being hit by a speeding e-bike while walking with her son.

OpenAI doubles down on London with first permanent office despite Stargate U-turn

OpenAI's London headquarters emphasizes the importance of talent over infrastructure in the UK's AI sector.

20 hours ago

Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

OpenAI launches an Ads Manager and reduces minimum spend, while Meta removes ads related to social media addiction lawsuits amid legal pressures.

fromBusiness Matters

OpenAI doubles down on London with first permanent office despite Stargate U-turn

OpenAI's London headquarters emphasizes the importance of talent over infrastructure in the UK's AI sector.

20 hours ago

Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

OpenAI launches an Ads Manager and reduces minimum spend, while Meta removes ads related to social media addiction lawsuits amid legal pressures.

When a billboard survives the wind, but not the boot

A malfunctioning billboard in Cheyenne humorously highlights issues with the GRUB bootloader used in Linux systems.

Those 90-second YouTube ads you saw? YouTube says they don't exist

YouTube denies the existence of 90-second unskippable ads despite user reports of experiencing them.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

from9to5Google

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.

fromBGR

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.

fromDigital Trends

Those 90-second YouTube ads you saw? YouTube says they don't exist

YouTube denies the existence of 90-second unskippable ads despite user reports of experiencing them.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

from9to5Google

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.

fromBGR

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.

London

fromTime Out London

Plans have been approved for a cool new bridge in southeast London

A new 170-square-metre Albion Bridge will replace a cramped faux drawbridge in Canada Water, enhancing accessibility and space for pedestrians and cyclists.

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

10 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

Deliverability

Paper vs plastic: Choose mailing bags that support your growing e-Commerce brand - London Business News | Londonlovesbusiness.com

Choosing the right mailing bags impacts costs, returns, and customer satisfaction as ecommerce brands scale.

London food

fromTime Out London

Mapped: the 15 best rooftop bars in London

London's rooftop bar scene is thriving with 15 top venues to explore this season.

fromWWD

16 hours ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.

Why London businesses are building their own software instead of buying it - London Business News | Londonlovesbusiness.com

London's small and mid-sized businesses are increasingly opting for custom software solutions over off-the-shelf tools.

ClickThrough Marketing and Uberall offer free webinar to help businesses with post-lockdown marketing strategy

The free webinar is designed to help assist local businesses with the transition back to in-store transactions by highlighting how they can appear for important 'near me' searches in order to capture the attention of local customers.

Online marketing

TikTok marketing tips for small businesses - London Business News | Londonlovesbusiness.com

TikTok enables small businesses to reach new audiences and enhance brand awareness through authentic content and engagement strategies.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromwww.architectsjournal.co.uk

23 hours ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.

Renovation

1 week ago

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.

London

fromianVisits

Inside the closure of London's second-busiest road - the A40 Westway

The A40 Westway is undergoing major repairs due to wear and tear from heavy traffic, necessitating the replacement of road joints.

Demand surges for finance, insurance and marketing talent across London - London Business News | Londonlovesbusiness.com

London's hiring market is increasingly focused on roles that drive commercial impact, particularly in finance, insurance, and marketing.

14 hours ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

17 hours ago

Displayce Powers Ubisoft's Multi-Country DOOH Campaign for Just Dance 2026 - ExchangeWire.com

Ubisoft launched a programmatic DOOH campaign for Just Dance 2026 to boost awareness and purchase intent across four countries during the holiday season.

fromSearch Engine Roundtable

16 hours ago

Google AdSense To Experiment With New Ad Technology Partners

Google will experiment with updated ad technology partners starting April 20, 2026, with potential implementation on or after June 5, 2026.

fromTipRanks Financial

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.

Media industry

Fleet Street launches local digital PR service for UK businesses to improve regional media visibility - London Business News | Londonlovesbusiness.com

Fleet Street launched a local digital PR service to help businesses secure coverage in regional news outlets.

#out-of-home-advertising

Small Business Owners Can Make Holiday Sales Jingle with These Six Out-of-Home (OOH) Ad Innovations

Out of Home advertising innovations can significantly help small businesses drive sales during the challenging holiday retail environment.

Media industry

'A paradise full of opportunity': is this the beginning of an OOH renaissance?

Marketing

Out-of-home is the perfect platform for brands to show courage in 2023

Marketing tech

Top 4 reasons brands should incorporate OOH into their 2023 advertising strategy

Small Business Owners Can Make Holiday Sales Jingle with These Six Out-of-Home (OOH) Ad Innovations

Out of Home advertising innovations can significantly help small businesses drive sales during the challenging holiday retail environment.

Media industry

'A paradise full of opportunity': is this the beginning of an OOH renaissance?

Marketing

Out-of-home is the perfect platform for brands to show courage in 2023

more#out-of-home-advertising

Marketing tech

Top 4 reasons brands should incorporate OOH into their 2023 advertising strategy

Grandi Stazioni Retail and Hivestack partner for programmatic digital out of home (DOOH) in Italy

We are thrilled to announce our partnership with Grandi Stazioni Retail, a highly prestigious and relevant partner for our market. In 2022, DOOH experienced a resurgence, returning to nearly pre-pandemic levels.

Marketing tech

1 week ago

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.

19 hours ago

Maximum coverage: Why large branded golf umbrellas offer unmatched visibility - London Business News | Londonlovesbusiness.com

Golf umbrellas have evolved from utility items to effective marketing tools, enhancing brand visibility in various environments.

fromQuartz

14 hours ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.

Seven tools creators use to kickstart their online presence - London Business News | Londonlovesbusiness.com

Building an online presence requires effective tools and strategies to gain traction on social media platforms.

1 week ago

The importance of video content in 2026 - London Business News | Londonlovesbusiness.com

Video will dominate online content consumption by 2026, making strategic video marketing essential for brand relevance.

#marketing

fromInc

Marketing

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

fromMarTech

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

fromInc

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

fromMarTech

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.

'Fear of believing you're irrelevant': Economic headwinds, global tensions won't keep marketers from Cannes Lions

Marketers prioritize attending Cannes Lions for business growth despite rising costs and geopolitical tensions.

2 days ago

GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market

GumGum partners with ShowHeroes to provide access to premium video inventory, reaching over 2 billion users monthly.

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.

Marketing

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

fromMiami Herald

A 3-step guide to connecting marketing spend to revenue

Accurate marketing attribution is essential for connecting marketing spend to revenue and demonstrating campaign effectiveness.

fromGeeky Gadgets

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.

Possible expands not only its area but also its marketer presence, aka 'gold dust'

Possible conference expects 20% more attendees and expands footprint to include Eden Roc Miami Beach for enhanced outdoor presence.

fromNeil Patel

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.

fromMarketing Dive

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.

Digest: The Trade Desk CMO and Execs Exit in Shake-Up; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads

The Trade Desk experiences a leadership shake-up with key executive departures amid scrutiny over contractual breaches.

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.

Top five outsourced and white label SEO for agencies packages compared - London Business News | Londonlovesbusiness.com

White-label SEO allows agencies to scale fulfillment quickly while maintaining brand identity, but careful selection of providers is crucial.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

fromSearch Engine Roundtable

Google Ads Testing New Layouts for Multi-Location GBP Assets?

Swipeable multi-location assets are being tested in Google Ads, featuring review data for individual locations.

London

fromianVisits

Adverts are returning to Euston station's big screen

Euston station will trial advertising on its big screen from March 2nd with reduced brightness and neurodiversity-friendly content, keeping the central section for departure information.

fromTNW | Artificial-Intelligence

How AI marketplaces are reshaping editorial advertising in 2026

The traditional workflow for editorial advertising is outdated, relying heavily on manual processes and lengthy email chains.

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.

Ad Tech's Off-Broadway Debut | AdExchanger

Companies at NewFronts emphasize performance and interactive ads, with Walmart and Vizio collaborating for enhanced user engagement.

Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership

Open Media partners with VIOOH to enhance programmatic digital out-of-home advertising across the UK with premium LED screens.

3 weeks ago

Azerion Promotes 'Leading DOOH Specialist' Rebecca Callaghan to Head of Out-of-Home

Rebecca Callaghan has been appointed head of out-of-home at Azerion to enhance programmatic digital OOH initiatives.

UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

Programmatic DOOH adoption in the UK reaches 34% of campaigns with expectations to rise to 47%, driven by 41% projected spending increases and budget reallocation from digital channels.

Advertisers globally expected to increase programmatic DOOH spend by a third

Programmatic DOOH ad spend is projected to increase 32% globally over 18 months, with advertiser adoption rising from 32% to 40% as budgets shift from other digital channels.

3 weeks ago

UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

Programmatic DOOH adoption in the UK reaches 34% of campaigns with expectations to rise to 47%, driven by 41% projected spending increases and budget reallocation from digital channels.

Advertisers globally expected to increase programmatic DOOH spend by a third

Programmatic DOOH ad spend is projected to increase 32% globally over 18 months, with advertiser adoption rising from 32% to 40% as budgets shift from other digital channels.

more#programmatic-dooh

#ooh-advertising

Marketing

Out-of-home advertising: The unsung hero of brand-building?

Broadsign Announces Acquisition of Place Exchange

Broadsign acquires Place Exchange to create a comprehensive OOH advertising platform combining content management, ad serving, and programmatic capabilities for global inventory access.

Marketing tech

Broadsign Announces Acquisition of Place Exchange

Marketing

Out-of-home advertising: The unsung hero of brand-building?

Broadsign Announces Acquisition of Place Exchange

Broadsign acquires Place Exchange to create a comprehensive OOH advertising platform combining content management, ad serving, and programmatic capabilities for global inventory access.

Marketing tech

Broadsign Announces Acquisition of Place Exchange

Integrating not interrupting: can virtual out-of-home ads entice marketers?

Programmatic, targeted in-game advertising across billions of gamers could rival major social platforms and fund a metaverse through native branded integrations and virtual OOH.