#loyalty-penalty

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fromTheregister
1 week ago

Vodafone, EE, O2, Three hit with 3B overcharging lawsuit

The cases involve contracts bundling handsets with services. The contention is that customers who continued using the service after the minimum term ended were charged the same monthly fee, and not a SIM-only fee for continued use of the network. Plaintiff Justin Gutmann - understood to be a former executive at Citizens Advice - said he was seeking damages of more than £3 billion ($4 billion) as the "class representative" on behalf of millions of subscribers he claims were overcharged.
UK news
Marketing
fromBusiness Insider
3 months ago

Consumer loyalty is dead. Companies are charging longtime customers more

Long-term customers often pay higher prices and receive diminished benefits because companies favor new customers and exploit customer inertia.
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