Intuit has laid off 17 per cent of its full-time workforce or about 3,000 roles worldwide as it plans to streamline the business and focus on key areas, including AI. In an email sent to employees on Wednesday, CEO Sasan Goodarzi said the company was "reducing complexity and simplifying our structure" to better deliver on growth and three big goals, including scaling their "AI-native platform."
"We've heard so much from our customers recently that they have so much data, but less than a third of them feel like they are confidently using that data in their browsing behavior. Are they using the right strategy? And they're really overwhelmed by the fragmentation of where all that data sits," Diana Williams, VP of product at Intuit Mailchimp, told MarTech.
If you've been relying solely on email marketing to reach your customers, you're missing out on the channel they actually check most - their text messages. While emails sit unopened in overflowing inboxes, text messages boast sky-high open rates and immediate attention. Mailchimp SMS Marketing brings text messaging capabilities to the platform known primarily for email campaigns. As an add-on to Mailchimp's paid plans, SMS marketing lets you reach customers directly on their phones while managing everything from one unified dashboard.
