#march-madness

#march-madness

For basketball fans, a new year means one thing: March Madness is right around the corner. This jam-packed month has historically been a goldmine for brand marketers. The three full weeks of the tournament, not including the lead up, is an opportunity to capitalize on a pool of highly engaged consumers - whether they are the lucky fans watching in-person, tuning in at restaurants and bars, or catching the highlights from their phones or couch.

"There was a lot in there that was directed at the NCAA committee from the outset of March Madness, with some of the bubble teams and who got in and who got out; couple coaches' changes that happened throughout March Madness seemed to trigger a lot of abuse, as well."

With the Super Bowl and March Madness driving customer activity, DraftKings showed improved promotional spend efficiency and user retention, indicating strong momentum heading into Q1 earnings.