#market-positioning

#market-positioning

In 1966, BCG found that a company's unit production costs would fall by typically 20 to 30 percent in real terms for each doubling of 'experience,' or accumulated production volume.

Buyers no longer open ten tabs, skim through blog posts, and slowly form an opinion over weeks. Instead, they ask a single question to an AI system and receive a shortlist in return, usually two or three companies that feel familiar, credible, and safe enough to justify internally. That shortlist often becomes the entire market in the buyer's mind.

Companies enter new markets with momentum. Press coverage looks promising. Campaigns launch on schedule. Local teams are hired. Early dashboards suggest traction. Then progress slows. Customer interest plateaus. Partnerships take longer than expected. Internally, the conversation almost always turns to execution. Messaging must not be clear enough. The market probably needs more education. What I have learned is that this conclusion is usually wrong. What looks like market resistance is more often a signal that the brand is communicating from the wrong position.

Your business overview or concept will decide whether your plan gets read or skipped. It's a one-sentence summary that captures the core values of your market research data, guiding your strategy.

Mirriad Advertising plc has announced the grant of options over 2,167,500,000 new ordinary shares to its staff, representing 12.70% of the company's current issued share capital.

Management can often seem like an ambiguous term; however, in product management, it focuses on defining and achieving goals aligned with a specific product or project.

Reddit and Snap are positioning themselves actively within the vast advertising sector, with their stock prices reflecting a competitive landscape as of May 29, 2025.