The Gartner Spend Survey indicates that marketing budgets remain stable at 7.7% of overall company revenue in 2025, significantly lower than the 11% peak in 2020. Marketers are under pressure to optimize spending and ensure every dollar contributes effectively to business goals. This necessitates robust marketing budget software that goes beyond traditional spreadsheets, offering real-time insights and tracking. The article outlines essential features to look for in budget tools, including budget planning, real-time spend tracking, and integration capabilities, emphasizing the importance of tailored solutions for modern marketing teams.
Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.
Access to comprehensive marketing cost data is vital for strategists to ensure that every marketing dollar spent is justified and aligns with overall business goals.
The rise of sophisticated marketing budget software enables real-time visibility into spending, which is essential for maximizing ROI and preventing budget waste.
In the ever-evolving marketing landscape, choosing the right budget software is crucial; features like real-time tracking and integration with existing tech stacks are key.
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