OOH advertising: trends worth watching in the second half of 2024Out of home advertising is essential for brands, providing high visibility and non-skippable exposure that enhances consumer engagement and brand recall.
How to Plan for a Marketing Campaign in 7 Simple StepsSetting clear, measurable goals is essential for guiding a marketing campaign, understanding the target audience improves engagement, and choosing the right marketing channels drives audience action.
Inside Ilia's customer acquisition strategySetting a foundation for growth is crucial in today's competitive e-commerce landscape. Brands need to focus on brand building and driving traffic from non-paid channels for sustainable success.
SMBs are investing more time and resources in marketing | MarTechSMBs are increasing marketing efforts despite economic challenges, focusing on budget, time, and channels, with a strong interest in AI and automation tools.
Snapchat Shares Insight into the Performance of Direct Response and Brand CampaignsSnapchat drives high return on ad spend compared to competitors.
Snapchat Shares Insight into the Performance of Direct Response and Brand Campaigns in the AppSnapchat offers higher return on ad spend (ROAS) compared to other marketing channels.
Snapchat Shares Insight into the Performance of Direct Response and Brand CampaignsSnapchat drives high return on ad spend compared to competitors.
Snapchat Shares Insight into the Performance of Direct Response and Brand Campaigns in the AppSnapchat offers higher return on ad spend (ROAS) compared to other marketing channels.
18 Must-Read Marketing Articles (Recommended by Marketers) (2024) - ShopifyA trial-and-error approach helps dial in the best marketing channels and strategies. Online resources like case studies and podcasts can strengthen marketing efforts.
How Xembly Increased Qualified Leads and Site Visitors With beehiivUtilizing the right marketing channels is critical for lead generation and website traffic in 2024.Partnerships with ad networks can save time, optimize strategies, and significantly increase qualified leads and site visitors.
8 Tips for Creating an Effective Omnichannel StrategyOmnichannel strategy integrates multiple platforms for a seamless customer experience.Omnichannel consumers purchase more and are likely to be repeat customers.
CMO Strategies: Retail media's rise - from Amazon to eBayRetail media is the third-most used marketing channel, showing increased adoption rates and attracting new retailers and platforms.
Research Preview: Expanding retail media networksRetail media networks are a growing marketing channel with increased adoption by companies.
fromModern Retail8 months agoAmazon Briefing: As competition grows, sellers invest heavy -- and early -- in Prime Day advertisingBrands are gearing up early for Amazon Prime Day, utilizing new tools and channels to increase sales and overcome challenges.