#marketing-collaboration

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fromSecuritymagazine
2 weeks ago

The CISO-CMO Alliance: Why Cybersecurity Messaging Needs a Unified Front

A breach is as much a public relations emergency as it is a security failure. Brands that thrive will be those where the CMO and CISO have forged a unified front.
Privacy professionals
E-Commerce
fromFast Company
2 weeks ago

'Reiimagine' progress: How Levi's finds great culture fit, with a hat tip to Beyonce

Levi's collaborated with Beyoncé to leverage cultural moments, resulting in ads, a capsule collection, and significant brand visibility.
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