#marketing-governance

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#media-buying #ai-agents #guardrails-and-standards #llm-workflows #principal-media #agency-conflict
Marketing tech
fromDigiday
1 week ago

Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge

Industry-wide standards and internal guardrails are needed to prevent AI agents from misusing workflows, especially in AI media buying.
Marketing
fromDigiday
3 months ago

Future of Marketing Briefing: The mental gymnastics of principal media

Marketers must treat agencies as commercial counterparties rather than fiduciary agents, and choose to restrict, accept, or contractually constrain principal media activity.
fromDigiday
7 months ago

The ad industry's plan to define what counts as AI

The example was harmless. But it neatly captured the anxiety running through marketing departments right now: where's the boundary between automation that helps and automation that hurts? A made-up RV is one thing. An AI-generated image that shows a soda brand as the cause of rotting teeth is another. Those are the kinds of errors that can erode years of brand building in an instant.
Marketing tech
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