#marketing-mix-modeling-mmm
#marketing-mix-modeling-mmm

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Google Offers New Planner Element in its Meridian Toolbox

Google is adding a Scenario Planner to Meridian, allowing marketers and external developers to access budget estimation tools and predictive ROI analytics for campaign planning.

fromSocial Media Today

4 months ago

Meta Shares Tips on Marketing Mix Modeling Approaches

Marketers today contend with many challenges when measuring the impact of their efforts. Part of that complexity comes from the proliferation of marketing channels they engage with: Running campaigns across TV, digital, social, and offline channels, it's tough to know what's working and what's not. Using MMM in combination with Lift Measurement will provide additional validation of your overall results, as both tests will indicate relative performance.

Marketing tech

#marketing-measurement

fromAdExchanger

4 months ago