#marketing-measurement
#marketing-measurement

1 week ago

Retail leaders at Target, Lowe's and more on the AI investments they're plotting for 2026

Retailers are expanding AI across departments to improve customer experience, measurement, pricing, supply chain, and marketing while increasing investments in 2026.

1 week ago

Retail leaders at Target, Lowe's and more on the AI investments they're plotting for 2026

Retailers are rapidly integrating AI across departments to improve customer experience, measurement, curation, inventory planning, and campaign performance while increasing AI investment.

#influencer-marketing

fromInc

3 weeks ago

Marketing

The $10,000 Influencer Mistake

Marketing

Three signs the creator economy is at an inflection point for marketers

fromInc

3 weeks ago

Marketing

The $10,000 Influencer Mistake

more#influencer-marketing

Marketing

Three signs the creator economy is at an inflection point for marketers

At Ebiquity, a new role signals marketing's shift from metrics to meaning

Marketing measurement is shifting toward effectiveness-focused roles that prioritize incremental signals, tighter metric scorecards tied to business outcomes, and cross-market performance comparison.

fromForbes

Creator Media Hit $37B, But Brands Measure Views, Not Business Impact

Ad spend on creator media is rising rapidly but measurement and infrastructure lag, leaving most advertisers unable to link creator spend to revenue or business outcomes.

fromMarketing Dive

Breaking down the marketing silos: The real integration challenge

Organizational silos hinder marketing effectiveness; resolving them requires people, process, and measurement alignment rather than solely new technology.

fromThe Drum

You are not the customer, LinkedIn is not reality, and most ads are still crap

Someone in my workshop spied the chart below from our recent mega-analysis of global campaigns submitted to Effie, noting the steady decline in the industry's ability to create brand effects (awareness, differentiation, distinctiveness, trust, salience, etc.) as well as a drop off in how emotional ads are. I think it is safe to say that these factors are correlated. In fact, I've previously bet my new house upon it: Feel or fail. Why emotional ads will always beat persuasive ones

Marketing

fromRetail Brew

Coworking with Elizabeth Johnson

Pathformance uses point-of-sale data to measure marketing impact and enable retailers and brands to make smarter, profitable, real-time decisions through unified retail media measurement.

#marketing-mix-modeling-mmm

Winning executive trust in the move beyond marketing attribution | MarTech

Move beyond deterministic attribution and adopt measurement methods that reflect complex customer journeys to enable smarter marketing decisions and better executive alignment.

Marketing tech

Why CFOs Overlook Marketing's True Impact | AdExchanger

Marketing

Nearly half of US marketers plan to invest in MMM over the next year

Marketing tech

Why CFOs Overlook Marketing's True Impact | AdExchanger

more#marketing-mix-modeling-mmm

Marketing

Nearly half of US marketers plan to invest in MMM over the next year

#attribution

Marketing tech

Marketers say their trust in measurement is stalled | MarTech

Marketers' measurement confidence has plateaued, causing stakeholder doubt, budget reallocations, and increased focus on incremental ROI, attribution, and AI-driven measurement.

9 months ago

Marketing tech

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.

Understanding attribution misconceptions is critical for marketing executives.

Performance marketing can mislead if based solely on attributed outcomes.

Marketing tech

Marketers say their trust in measurement is stalled | MarTech

9 months ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.

Understanding attribution misconceptions is critical for marketing executives.

Performance marketing can mislead if based solely on attributed outcomes.

more#attribution

fromSocial Media Today

LinkedIn's New Rules for B2B Marketing Measurement [Infographic]

B2B marketing measurement must realign KPIs and adopt broader signal-based frameworks to reflect impact amid evolving technologies and user behaviors.

#marketing-mix-modeling

Marketing tech

Marketers double down on MMM

Marketing tech

Marketers double down on MMM

Marketing tech

Marketers double down on MMM

more#marketing-mix-modeling

Marketing tech

Marketers double down on MMM

Three Questions Every CMO Should Be Ready To Answer For Their CFO | AdExchanger

Marketing must directly demonstrate how each dollar drives revenue, profit, margin expansion, and long-term enterprise value to satisfy CFO scrutiny.

Marketing's Future Depends On Frameworks That Speak Finance | AdExchanger

The easy button doesn't exist. Tools matter, but they're only about 25% of the solution. The other 75% is expertise, knowing how to apply the right tools to your unique business context. In other words, the difference between good and great measurement is a lot less about the technology you use and a lot more about the framework that guides how you use it.

Marketing

fromThe Drum

The measurement stack is broken. How do we fix it?

Fragmented measurement stacks cause paralysis, undermining marketing decisions and growth; integrated, trustable measurement is needed to enable timely investment and action.

fromFortune

How AWS's CMO plans to turn marketing into a revenue driver | Fortune

CMOs are now cross-functional leaders accountable for revenue, shaping product, growth strategy, and measurable business outcomes.

B2B marketers have a chance to close the small business confidence gap | MarTech

SMBs are increasing marketing activity and spending while confidence falls due to measurement difficulties, attribution uncertainty, and AI infrastructure and cost pressures.

fromExchangewire

Independent Study Confirms Significant ROI from Happydemics' Brand Lift Solution - ExchangeWire.com

Brand lift produces measurable growth: 47% three-year ROI, large efficiency gains, higher client investment, extended campaigns, and stronger upselling and retention.

fromHarvard Business Review

When CMOs and CFOs Align Their KPIs, They Deliver More Value

CMOs often have short tenures because they fail to link marketing impact to the business outcomes finance and executive teams prioritize.

fromwww.socialmediatoday.com

How customer analytics closes the gaps in performance measurement | MarTech

Attributed revenue, ROAS, conversion rate - traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more accessible and valuable than ever. And when combined with AI, it opens the door to a new era of customer-centered performance measurement. Customer analytics shifts the focus from channels to customers, framing analysis and activation around engagement, growth and predicted value.

Marketing

5 months ago

TikTok Publishes New Report on How to Improve Marketing Attribution and Focus

The report examines the evolving path to purchase and how marketing measurement fits within it, highlighting the failings of most attribution models. Last-touch attribution, while comfortable, simplifies complex consumer journeys into misleading conclusions about effectiveness.

Marketing

E-Commerce