#marketing-measurement

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Marketing tech
fromMarTech
1 month ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
#data-privacy
Marketing tech
fromForbes
3 months ago

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
Marketing tech
fromForbes
3 months ago

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
more#data-privacy
fromAdExchanger
9 months ago

End The Insight Doom Loop | AdExchanger

This frustrating cycle is a big part of why 1 in 2 marketers no longer perform any type of holistic measurement. Against the backdrop of marketers struggling with fragmented signals and an inability to connect media to outcomes, the Forrester survey revealed that 'improved use and analytics of customer insights' was the top priority for eight in 10 marketers.
Marketing
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