#marketing-optimization

[ follow ]
#data-analysis #ceo-strategy #growth-hacking #talent-management #resource-allocation #media-mix-modeling
Growth hacking
fromeLearning Industry
4 days ago

Driving Growth In A Tight Market: CEO Strategies For Smarter Spend

A CEO must prioritize talent, preserve marketing and technology investment, and optimize resource allocation to drive growth in tight markets.
Marketing tech
fromForbes
2 months ago

Media Mix Modeling: A Tried-And-True Way To Allocate Your Budget

Media mix modeling offers privacy-safe, aggregated, statistical insights that correct attribution blind spots and improve marketing investment decisions amid declining traditional tracking.
E-Commerce
fromComputerWeekly.com
4 months ago

Interview: Vivek Bharadwaj, CIO, Happy Socks | Computer Weekly

Vivek Bharadwaj is the CIO at Happy Socks, overseeing technology strategy, IT transformation, and data-driven teams.
Marketing
fromForbes
4 months ago

5 ChatGPT Prompts To Completely Replace Your Marketing Team In 30 Days

AI can optimize marketing efforts effectively without large teams.
fromSocial Media Today
4 months ago

Meta Announces New Messaging Ad Options

Now, businesses of all sizes can use the same creative, setup flows and budgets in one central place. Once onboarded, businesses can upload their subscriber list and either manually select marketing messages as an additional placement, or use Advantage+, and our AI systems will then optimize budgets across placements to maximize performance.
E-Commerce
[ Load more ]