#measurements
#measurements
[ follow ]
Productivity
fromFast Company
1 week agoMany productivity programs solve the wrong problem. This is what leaders should do instead
Organizations face work design problems rather than productivity issues, leading to temporary solutions that fail to address underlying conflicts in problem-solving approaches.
Marketing tech
fromAdExchanger
6 days agoNorthbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger
No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
Online marketing
fromThedrum
1 month agoFinancial analysis firm invests in Impression for relevant and quality links
Impression improved AskTraders' SEO performance through layered campaign strategies combining hero campaigns with high-relevance finance links and audience campaigns with broader appeal content.
fromTalentLMS Blog
1 month agoThe 19-Point Skills Gap Leaders Can't See
Recent data from The TalentLMS 2026 L&D Benchmark Report reveals a 19-point perception gap on AI learning support. 83% of HR leaders believe they actively support AI learning, but only 64% of employees agree. This extremely polarized viewpoint raises an uncomfortable question: If leaders are this far off on AI skills support, what else might they be misreading about their teams' capabilities?
Business
fromFast Company
1 month agoShould you be using AI for performance reviews?
Before you can even get the opportunity to impress a human interviewer, you will first need to impress the algorithm! More recently, AI has also been used to assist current employees in doing their jobs and then to help their employers evaluate how well employees are performing in those jobs.
Miscellaneous
#marketing-measurement
Marketing tech
fromAdExchanger
3 weeks agoThe End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger
Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromAdExchanger
3 weeks agoOptimization Isn't A Growth Strategy: The Decisions Behind Marketing Metrics
Marketing dashboards show strong performance metrics while actual business growth stagnates because optimization systems reward observable signals rather than true incremental demand generation.
fromBig Think
1 month agoYour life, scored: How metrics warp your sense of meaning
An unfortunate side effect of reading philosopher C. Thi Nguyen's latest book, The Score, is noticing how much sway metrics hold over you. I say "unfortunate" not because the realization is unwelcome, quite the opposite, but because you'll find yourself taking account of the numerical scrum in your life. And that exercise gets unnerving fast. KPIs, BMIs, OKRs, credit scores, savings rates, social media likes, screen time, steps walked, hours worked, hours slept,
Philosophy
Social media marketing
fromSocial Media Today
2 months agoThe analytics blind spot: Why 70% of marketers can't prove social media ROI (and how to fix it)
Consolidate fragmented social and analytics data into a unified platform, define business-specific ROI and attribution, and measure true social media impact.
Online learning
fromeLearning Industry
2 months agoHow Employee Engagement Analytics Can Transform Your Business Outcomes
Employee engagement analytics uses real-time workforce data and targeted metrics to identify drivers of motivation, improve retention, productivity, and inform actionable people strategies.
Artificial intelligence
fromwww.scientificamerican.com
1 month agoHow one chemist is using AI and robots to automate lab experiments
AI-driven laboratory automation like Coscientist accelerates chemistry by reducing repetitive work, improving accuracy, and enabling experiments previously limited by human error or fatigue.
Marketing tech
fromMarTech
1 month agoThe marketing data most companies still fail to measure | MarTech
Phone conversations are critical first-party data sources for marketing measurement as privacy changes weaken traditional attribution signals, making conversation intelligence platforms essential measurement infrastructure.
fromPractical Ecommerce
2 months agoBetter Metrics for AI Search Visibility
Traffic. Focusing on traffic obscures the purpose of AI answers: to satisfy a need on-site, not to generate clicks. AI-generated solutions do not typically include links to branded websites. Google's AI Overviews, for example, sometimes links product names to organic search listings. Thus visibility does not equate to traffic. A merchant's products could appear in an AI answer and receive no clicks.
Artificial intelligence
Marketing tech
fromDigiday
1 month agoMeta's measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta redefined click-through attribution and rebranded engaged view to engage-through to align with third-party reporting tools and reduce measurement discrepancies with platforms like Google Analytics.
DevOps
fromSitePoint Forums | Web Development & Design Community
2 months agoWhat is the best way to differentiate between performance testing and a true reliability test system?
Prioritize fault tolerance before resource optimization; automate long-term reliability tests with staged, parallel, and targeted strategies to preserve CI/CD velocity.
fromThe Drum
2 months agoDeeper data delivers more inspired partnership decisions
Imagine you're selecting an influencer to work with on your new campaign. You've narrowed it down to two, both in the right area, both creating the right sort of content. One has 24.6 million subscribers, the other 1.4 million. Which do you choose? Now imagine you could find out the first had 8.7 million unique viewers last month, while the second had 9.9 million. Do you want to change your mind?
Marketing
fromThedrum
2 months agoHyper-local measurement to optimise catalogue effectiveness
They were trying to get to the bottom of how to diminish catalogue distribution without having a negative impact on store and online sales. They were also keen to define the geographic areas where digital content would work best and how to profile those areas to classify digital purchase behaviour. Together with Analytic Partners they were able to uncover opportunities to eliminate 22% of catalogues with negligible sales impact and increasing digital support in high-performing topologies, preserving€ 294 million in sales.
Marketing tech
Marketing tech
fromAdExchanger
2 months agoThe IAB Formalizes Its Measurement Initiatives Under Its New 'Project Eidos' | AdExchanger
Project Eidos centralizes and harmonizes existing IAB measurement and identity-data initiatives to improve ad campaign measurement and standardize definitions across channels under privacy-preserving methods.
[ Load more ]