Audacy continues its focus on sports as a productive venue for advertisers. Following up its study titled Audio and Podcasts: Best Venues for Consumer Engagement in Sports, the company now announces a webinar event on March 23 at 2pm ET. As with the previous release, 'avidity' will be discussed as the most important currency in sports marketing.
Narrative Beats Production Values. Punch's fame didn't come from a 4K nature documentary. It came from a story of rejection and resilience. The Ichikawa City Zoo didn't just post 'cute' photos. They specifically asked the public to 'support Punch's effort' as he integrated with older, aggressive monkeys. They gave us a hero's journey. AI is a tool to amplify the story, not replace it.
Once a brand hits its stride, it can be tempting to coast. As these 2025 Brands That Matter enduring impact honorees demonstrate, longevity (in this case, 15-plus years in business) can inspire innovation. That's particularly true when it comes to finding fresh ways to engage longtime consumers-and court new ones. From Clinique leaning into its longstanding reputation among dermatologists to Lundberg Family Farms getting its shoppers to care
To play is human. It's how toddlers experience and learn about the world they just entered. It's also how we as adults rewire our brains and learn new things most effectively. In a world in which consumers are flooded with choices, companies are fighting ferociously to capture and maintain the consumers' attention. The business leaders who are successfully steering their organizations in this digital-first world are using a secret weapon that taps into our most human desire to play: video games.
Chaco has rolled out a number of buzzy collaborations that have brought in significant revenue and social engagement, including partnerships with Fishwife, Bob Marley’s family, and Waffle House.
Brands must actively manage their online narrative to ensure consistent and positive messaging across all channels where AI learns and surfaces information. This is essential to avoid being defined without their direct input.
Motor racing offers automotive companies a unique space for technical collaboration and brand alignment with high-performance values, enabling them to showcase innovation and engage consumers.
Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.
