#consumer-engagement

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#marketing-strategies
Media industry
fromEMARKETER
2 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Marketing tech
fromMarTech
1 week ago

GenAI is already telling your brand's story - are you guiding it? | MarTech

Generative AI is transforming brand engagement and content creation, necessitating that brands become AI-ready.
Marketing tech
fromThe Drum
2 weeks ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
Media industry
fromEMARKETER
2 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Marketing tech
fromMarTech
1 week ago

GenAI is already telling your brand's story - are you guiding it? | MarTech

Generative AI is transforming brand engagement and content creation, necessitating that brands become AI-ready.
Marketing tech
fromThe Drum
2 weeks ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
#influencer-marketing
Marketing tech
fromDigiday
2 months ago

How creator partnerships go beyond awareness and conversions to fuel advocacy

Brands often overlook the broader influence that creators can have, focusing too narrowly on immediate metrics like reach and conversions.
Social media marketing
fromEMARKETER
1 month ago

How brands can shift their focus from public engagement to private messaging

Brands are shifting focus from public engagement metrics to direct messaging for better consumer connection.
Social media marketing
fromThe Drum
1 week ago

It is time for influencers to be shaping, not just selling, your brand

Influencers are essential in shaping modern branding, requiring brands to adapt and embrace cultural participation.
Marketing tech
fromDigiday
2 months ago

How creator partnerships go beyond awareness and conversions to fuel advocacy

Brands often overlook the broader influence that creators can have, focusing too narrowly on immediate metrics like reach and conversions.
Social media marketing
fromEMARKETER
1 month ago

How brands can shift their focus from public engagement to private messaging

Brands are shifting focus from public engagement metrics to direct messaging for better consumer connection.
Social media marketing
fromThe Drum
1 week ago

It is time for influencers to be shaping, not just selling, your brand

Influencers are essential in shaping modern branding, requiring brands to adapt and embrace cultural participation.
#marketing
Marketing tech
fromThe Drum
3 months ago

'The internet sucks!' Why digital media isn't as inspiring as it could be

More digital content doesn't necessarily equate to better quality.
Ubiquity on the internet has diminished personal connections and originality.
Social media marketing
fromPhys
2 months ago

Social media enhances brand loyalty and consumer engagement: Study

Social media significantly enhances brand engagement and loyalty through direct consumer interaction, positioning it as a key tool for modern branding strategies.
Marketing tech
fromDigiday
2 months ago

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.
Social media marketing
fromAdweek
2 weeks ago

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.
ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.
Marketing tech
fromThe Drum
3 months ago

'The internet sucks!' Why digital media isn't as inspiring as it could be

More digital content doesn't necessarily equate to better quality.
Ubiquity on the internet has diminished personal connections and originality.
Social media marketing
fromPhys
2 months ago

Social media enhances brand loyalty and consumer engagement: Study

Social media significantly enhances brand engagement and loyalty through direct consumer interaction, positioning it as a key tool for modern branding strategies.
Marketing tech
fromDigiday
2 months ago

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.
Social media marketing
fromAdweek
2 weeks ago

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.
ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.
fromVogue Business
1 week ago

Niche or mass? A guide to festival marketing in 2025

Today, festivals aren't just about the line-up - they're cultural barometers, reflecting how people express themselves, connect and experience the world.
Fashion & style
#social-media-marketing
Social media marketing
fromForbes
1 week ago

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
fromAdweek
1 week ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

Social media marketing
fromForbes
1 week ago

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
fromAdweek
1 week ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

fromFood & Beverage Magazine
2 weeks ago

Talking Rain welcomes new VP of Brand, Lisa Holcomb

I'm thrilled to welcome Lisa to our talented group of Rain Makers. Her experienced leadership and devotion to innovation will enable us to amplify our current brand strategy.
Startup companies
#marketing-strategy
Growth hacking
fromInc
3 months ago

Why Everyone From Estee Lauder to Starbucks Is Racing to 'Meet the Customer Where They Are'

The phrase 'meet our customers where they are' signifies a shift in marketing approach to better understand and cater to consumer needs.
Marketing tech
fromExchangewire
2 months ago

Driving results: VIOOH and JCDecaux Mexico elevate the Mazda CX-70 launch through programmatic DOOH campaign

The campaign successfully increased traffic to Mazda dealerships in Mexico City by 17% through programmatic DOOH advertising.
Marketing
fromSocpub
2 months ago

Your Product Packaging Is a Branding Opportunity: Here's How to Make the Most of It

Effective packaging fosters brand loyalty and encourages generosity.
Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.
Growth hacking
fromInc
3 months ago

Why Everyone From Estee Lauder to Starbucks Is Racing to 'Meet the Customer Where They Are'

The phrase 'meet our customers where they are' signifies a shift in marketing approach to better understand and cater to consumer needs.
Marketing tech
fromExchangewire
2 months ago

Driving results: VIOOH and JCDecaux Mexico elevate the Mazda CX-70 launch through programmatic DOOH campaign

The campaign successfully increased traffic to Mazda dealerships in Mexico City by 17% through programmatic DOOH advertising.
Marketing
fromSocpub
2 months ago

Your Product Packaging Is a Branding Opportunity: Here's How to Make the Most of It

Effective packaging fosters brand loyalty and encourages generosity.
Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.
#retail-marketing
#advertising
Media industry
fromEMARKETER
2 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Media industry
fromThe Drum
3 weeks ago

NBCU's Karen Kovacs: Forget the ad break - Gen Z expect brands to be part of the plot

Brands must integrate authentically into content to engage and retain Gen Z's loyalty.
Media industry
fromEMARKETER
2 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Media industry
fromThe Drum
3 weeks ago

NBCU's Karen Kovacs: Forget the ad break - Gen Z expect brands to be part of the plot

Brands must integrate authentically into content to engage and retain Gen Z's loyalty.
Media industry
fromForbes
2 weeks ago

Hollywood Is Losing The War For Attention

Hollywood struggles to maintain attention amidst evolving digital platforms that reward user engagement and content iteration.
fromBusiness Insider
2 weeks ago

Trucker hats, squishy toys, and copious candy: Weird and wonderful finds at Warren Buffett's 'Bazaar of Bargains'

Berkshire Hathaway's annual meeting features a "Bazaar of Bargains," showcasing numerous brands for shareholders to shop, emphasizing both investment and consumer engagement.
Boston food
#market-trends
Mobile UX
fromBusiness Matters
2 months ago

How mobile gaming is reshaping the business model of online casinos

Mobile technology has drastically changed consumer engagement in various sectors, especially in online gambling.
Mobile UX
fromBusiness Matters
2 months ago

How mobile gaming is reshaping the business model of online casinos

Mobile technology has drastically changed consumer engagement in various sectors, especially in online gambling.
#authenticity
Growth hacking
fromFast Company
2 months ago

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.
Media industry
fromVariety
3 weeks ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.
fromForbes
1 month ago
Social media marketing

Embracing Experiential Marketing To Survive In The Digital Age

Growth hacking
fromFast Company
2 months ago

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.
Media industry
fromVariety
3 weeks ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.
fromForbes
1 month ago
Social media marketing

Embracing Experiential Marketing To Survive In The Digital Age

fromMarTech
4 weeks ago

Consumers say email is the channel of choice for brand interactions | MarTech

According to the Consumer Products Engagement report, U.S. consumers prefer email for brand interaction, significantly outweighing other channels like websites and mobile apps.
Marketing tech
#marketing-trends
Marketing tech
fromAdweek
1 month ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
Marketing tech
fromAdweek
1 month ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
fromstupidDOPE
1 month ago

Dispensary Owners and Cannabis Brands: Get Featured on stupidDOPE This 4/20 | stupidDOPE

As 4/20 approaches, cannabis brands are leveraging the visibility of stupidDOPE to enhance their marketing strategies, ensuring they stand out in a competitive space.
Social media marketing
fromVulture
1 month ago

Want Some of Meghan Markle's Flower Sprinkles? Too Bad!

Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can't thank you enough...for celebrating, purchasing, sharing, and believing.
Social media marketing
Social media marketing
fromPhys
1 month ago

New study shows neutrality on social issues can still alienate consumers

Silence on salient sociopolitical issues can provoke backlash against companies, rather than protect their interests.
Marketing tech
fromSkift
1 month ago

TikTok Ban: Deadline Nears, What Does It Mean For Travel?

Travel companies face uncertainty with a potential TikTok ban affecting their marketing strategies.
With millions of followers, TikTok is vital for travel brands to reach customers.
A U.S. ban would force travel brands to adapt marketing strategies and diversify platforms.
fromBusiness Insider
1 month ago

From Yahoo's grass keyboard to a Duolingo-Carnival 195-country cruise, here are some notable April Fools' Day gags this year

On April Fools' Day, companies engage in creative marketing stunts and corporate pranks, often resulting in a mix of amusement and confusion among consumers.
Silicon Valley food
#innovation
Marketing tech
fromCreative Bloq
3 months ago

Ikea is sliding into followers' DMs (and it's surprisingly genius)

Ikea's 'U up?' campaign creatively engages consumers with humor and unexpected offers, demonstrating modern marketing's effectiveness through playful risk-taking.
Marketing tech
fromCreative Bloq
3 months ago

Ikea is sliding into followers' DMs (and it's surprisingly genius)

Ikea's 'U up?' campaign creatively engages consumers with humor and unexpected offers, demonstrating modern marketing's effectiveness through playful risk-taking.
Social media marketing
fromDigiday
1 month ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
#digital-marketing
Marketing tech
fromForbes
2 months ago

GenAI Search's Impact On Brand Reputation-And How To Control It

Generative AI will significantly alter online search, impacting how brands engage with consumers and manage their narratives.
Marketing tech
fromExchangewire
2 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Audio advertising is emerging as a highly effective way to engage consumers, rivaling visual ads.
Podcasts have significantly grown in popularity, providing advertisers with loyal and engaged audiences.
Marketing tech
fromAdweek
3 months ago

How Nivea is Using AI to Measure Creative Effectiveness

Beiersdorf is leveraging AI to optimize social media advertising for brands like Nivea across multiple platforms, ensuring effective content delivery.
Marketing tech
fromForbes
2 months ago

GenAI Search's Impact On Brand Reputation-And How To Control It

Generative AI will significantly alter online search, impacting how brands engage with consumers and manage their narratives.
Marketing tech
fromExchangewire
2 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Audio advertising is emerging as a highly effective way to engage consumers, rivaling visual ads.
Podcasts have significantly grown in popularity, providing advertisers with loyal and engaged audiences.
Marketing tech
fromAdweek
3 months ago

How Nivea is Using AI to Measure Creative Effectiveness

Beiersdorf is leveraging AI to optimize social media advertising for brands like Nivea across multiple platforms, ensuring effective content delivery.
fromstupidDOPE
2 months ago

HEINZ Introduces Chip Dip, Challenging the Way People Enjoy Potato Chips | stupidDOPE

HEINZ's latest launch, Chip Dip, seeks to challenge traditional snacking habits as it encourages consumers to dip potato chips in ketchup, despite the ongoing debate about this combination.
Food & drink
Mental health
fromEntrepreneur
2 months ago

Why Every Business Should Borrow This Key Strategy from Subscription Services | Entrepreneur

Subscription models enhance customer loyalty and engagement in various industries.
Proactive business approaches in healthcare can improve patient satisfaction and reduce costs.
fromstupidDOPE
2 months ago

Halo Top Challenges Skeptics with a Nationwide Giveaway and New Indulgent Flavors | stupidDOPE

Halo Top is embarking on an innovative campaign to give away 80,000 free pints of its new flavors, aiming to win over both loyal fans and skeptics.
Beer
Online marketing
fromPhys
2 months ago

Longer product showcases boost individual sales but reduce overall livestream revenue

Livestream shopping combines e-commerce and entertainment, allowing real-time consumer interaction and enhancing sales opportunities.
#marketing-technology
Marketing tech
fromAxios
2 months ago

Exclusive: Firsthand raises $26M for brand agents

Firsthand leverages AI agents to transform consumer engagement for marketers and publishers. They aim to create deeper connections through innovative communications.
Marketing tech
fromThe Drum
2 months ago

3D advertising: why everything has changed for brands

3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.
Marketing tech
fromAxios
2 months ago

Exclusive: Firsthand raises $26M for brand agents

Firsthand leverages AI agents to transform consumer engagement for marketers and publishers. They aim to create deeper connections through innovative communications.
Marketing tech
fromThe Drum
2 months ago

3D advertising: why everything has changed for brands

3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.
#personalization
Marketing tech
fromThe Drum
2 months ago

Architects of the future: how AI is tearing up the experiential marketing rulebook

AI is redefining experiential marketing by making experiences dynamic and personalized.
The future of experiences involves active participation rather than passive observation.
Digital life
fromAdweek
3 months ago

AI-Powered, Consumer-Driven: Verizon's Blueprint for the Future

Verizon is redefining consumer engagement through personalized content and AI-driven experiences.
Consumers prioritize flexibility, driving Verizon's MyPlan and MyHome services.
Bundled services provide convenience to combat subscription fatigue.
Marketing tech
fromThe Drum
2 months ago

Architects of the future: how AI is tearing up the experiential marketing rulebook

AI is redefining experiential marketing by making experiences dynamic and personalized.
The future of experiences involves active participation rather than passive observation.
Digital life
fromAdweek
3 months ago

AI-Powered, Consumer-Driven: Verizon's Blueprint for the Future

Verizon is redefining consumer engagement through personalized content and AI-driven experiences.
Consumers prioritize flexibility, driving Verizon's MyPlan and MyHome services.
Bundled services provide convenience to combat subscription fatigue.
#social-commerce
NYC startup
fromGeekWire
2 months ago

Social commerce startup led by Seattle-area sisters uses AI to connect brands with younger shoppers

Younger shoppers prioritize personal engagement and tangibility, similar to traditional mall experiences, despite the rise of virtual retail.
fromHollywood Life
2 months ago
Media industry

Qiancheng Ying's Role in Wanmei Jiazu's Live E-commerce Success and Filmmaking Achievements

Live e-commerce is transforming consumer behavior, with brands leveraging interactive live streams for engagement.
NYC startup
fromGeekWire
2 months ago

Social commerce startup led by Seattle-area sisters uses AI to connect brands with younger shoppers

Younger shoppers prioritize personal engagement and tangibility, similar to traditional mall experiences, despite the rise of virtual retail.
Media industry
fromHollywood Life
2 months ago

Qiancheng Ying's Role in Wanmei Jiazu's Live E-commerce Success and Filmmaking Achievements

Live e-commerce is transforming consumer behavior, with brands leveraging interactive live streams for engagement.
Canada news
fromwww.cbc.ca
3 months ago

Loblaw takes PC Optimum hit as customers cash in more points | CBC News

Loblaw's PC Optimum program is thriving, with over a billion dollars redeemed in points, illustrating strong consumer engagement.
fromTasting Table
3 months ago

The Chain Restaurant That Promises To Never Charge Extra For Eggs - Tasting Table

Cracker Barrel, with its charming Southern hospitality, has announced no surcharge on eggs despite rising prices, prioritizing customer satisfaction over profit.
Miscellaneous
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