Healthcare
fromForbes
10 hours agoWhen Medicine Becomes Content-The New Risks Patients Don't Always See
Doctors are transitioning from treating patients to building personal brands and engaging in the creator economy.
For much of the past century, doctors had a near-monopoly on medical knowledge. That is changing fast. There is a whole parallel system rising up, powered by consumer health. Anywhere there is a gap - in getting care, answers or reassurance - commercial players are jumping in. Health tech start-ups, apps, diagnostics, online clinics, influencers - they are all competing for authority, and figuring out how to monetise it.